Ft. Lauderdale, FL – Ever since its 1995 inception, ITURAN has stood as the international leader in vehicle tracking and recovery technologies—but with the launch of its new Controlit Core product, the company stands poised to push its services to the next level. Citing the growing need among used car dealers and auto financiers to obtain affordable options for portfolio management and collateral protection, ITURAN has unveiled a new, streamlined version of its popular Controlit technology; the newly-christened Controlit Core offers an even better value than its predecessor, without compromising on quality. The new product is available from ITURAN starting in February 2013.

Like the original Controlit, Controlit Core is fueled by advanced, proprietary technology. The new product offers the same basic capabilities as the original Controlit, including GPS-based tracking functionality, remote engine start/disable function, logging into a secure desktop dashboard or using an iOS, Android, or Blackberry interface, and access to an around-the-clock, 24/7 service team.

Ariad Sommer, ITURAN’s CEO, is enthusiastic about the launch of Controlit Core. “Being in the subprime automobile industry for the past 10 years has taught me that different organizations and leaders carry different needs and operational beliefs,” says Sommer. “The market dictates the demand for a high quality GPS solution; as a result, and in order to better serve our customers’ needs, we are proud to introduce Controlit Core, our basic GPS solution, available at a competitive cost.”

About
Since its founding in 1995, ITURAN has risen to become the premier provider of vehicle tracking technologies, asset protection services, and vehicle recovery solutions. The company’s unique product offerings, relying on proprietary technology and driven by a commitment to world-class service, run the gamut; they include Protectit and Driveit for Automobiles, Manageit for Fleet Management, Controlit for BHPH and Finance Companies, and Rideit for Motorcycles. ITURAN is a financially sound and publicly traded company, appearing on the NASDAQ under the symbol ITRN.