How to get local businesses to help sell for you!
We’ve all heard the adage that your customers are (or can be) your best sales force. Good word of mouth advertising is more critical than ever today. It’s also much more potent as consumers wield enormous messaging power over the internet.
But enlisting local businesses with a similar customer base can also create a strong local marketing tool. A fun, viral way to create message synergy between your dealership and local businesses is to create a video that shows customers from the similarly positioned business test-driving a vehicle from your dealership.
You’re asking, “how do I get them to do that?!”
The idea comes from Jon Nigbor, who brings his keen insights and creative marketing ideas to the auto industry with his workshop at the 16th Digital Dealer Conference and Exposition May 6th through 8th in Atlantic City, New Jersey.
By partnering with a like-minded local business with a desirable customer base, Nigbor says, dealers can incorporate their cars in a video that features the like-minded business’s customers taking a test drive. This lifestyle approach pairs similar customer demographics and reaffirms those traits as they relate to your vehicle. It also offers a great visual, hands-on demonstration with strong credibility and local appeal.
An example would be a truck dealer pairing with an independent hardware store or lumberyard. The localized content – viewers will recognize area landmarks, and perhaps some of the people in the video — creates a hometown goodwill. It also promises to create a good amount of “viral” buzz as each business posts the video and the participants share it with others as well.
A “serial entrepreneur” for the past 40 years, Jon Nigbor will explain in detail to digital dealer conference attendees this new twist to having others sing your praises and act as a no-cost sales force. Having created and successfully sold businesses worth more than $150 million, Nigbor knows how to create value using no-cost or low-cost ways to create brand awareness and marketing synergy.