Millions of consumers submit a purchase request for a vehicle at a third-party web site every year. Over 50% of those requests eventually result in a vehicle purchase. Ninety-three percent of dealers surveyed say that third-party leads play an important role in how they generate business. However, their value is often dismissed or taken for granted in the rush for the next great digital media fad. Where does the truth lie? How do dealerships in 2011 ensure they are getting the most out of third-party leads? How do they differ from OEM and dealership site leads? How have these online customers changed and how should dealership processes change to meet their expectations…or should they? Dennis Colome is sharing his expertise with you and insights from the Autobytel 15th Anniversary of the Internet Survey, 2011
What will you learn and what action items will you take back to the dealership?
1. A clear understanding of what third-party leads are all about and how to close a higher number of them.
2. A very clear cut way to establish an ROI and determine what it is worth to the dealership.
3. New techniques for mining all third-party leads and how to maintain a higher gross average.
4. The latest in techniques to get the people to the showroom so you can do what you do best!
5. Insights from the R.L. Polk/Autobytel Study
Click here to watch Dennis’ video: http://www.youtube.com/watch?v=a01_7KrM-Bk
Dennis Colome of eXteresAUTO, and an Autobytel consultant, is known nationally as one of the best dealership process trainers in the industry and is a pioneer in helping dealership sales personnel adapt and improve their sales practices for the rapidly evolving Internet customer. Colome has helped establish Autobytel as an industry leader in empowering dealers with the processes, best practices and knowledge they need to deal effectively with today’s car buyer. He has trained thousands of dealerships in the U.S. and countries as far away as India. In his current position with eXteresAUTO, Colome leads the ongoing adoption of the company’s innovative search and online reputation management solutions by dealerships nationwide, he oversees the expansion of the company’s national sales force, and he spearheads the introduction of new products and services. Colome has been in the automotive industry since 1976 and was a former dealer.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Dennis Colome — Third-Party Leads – Are They Still Necessary and if So, How can you be the Most Successful with Them? Veteran performance coach Dennis Colome shows how to make your Internet department the envy of the dealership.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
