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February 3, 2012

TrueCar.com: Transaction Prices Fall Slightly in January

Posts:
Everyone
February 3, 2012

TrueCar.com: Transaction Prices Fall Slightly in January

SANTA MONICA, Calif. — TrueCar.com, the authority on car pricing, trends and forecasts, estimated that the average transaction price for light vehicles in the United States was $30,512 in January 2012, up $1,731 (6.0 percent) from January 2011 and down $174 (0.6 percent) from December 2011.

“Transaction prices declined in January due to seasonality, attributed to a higher percentage of sales of SUVs and luxury vehicles the previous month,” said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. “The consumer trend of valuing highly-equipped vehicles continued this month, generating higher transaction prices.”

Transaction Pricing Forecast
 
Manufacturer January 2012 Transaction
Price
December 2011 Transaction
Price
January 2011 Transaction
Price
Percent Change  January 2011 to
January 2012
Percent Change
December 2011 
to January 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) $29,177 $29,322 $27,849 4.8% -0.5%
Ford (Ford, Lincoln) $31,769 $31,912 $30,538 4.0% -0.4%
GM (Buick, Cadillac, Chevrolet, GMC) $32,971 $33,241 $30,867 6.8% -0.8%
Honda (Acura, Honda) $26,022 $26,086 $25,215 3.2% -0.2%
Hyundai/Kia $21,339 $21,426 $19,646 8.6% -0.4%
Nissan (Nissan, Infiniti) $28,014 $28,298 $26,411 6.1% -1.0%
Toyota (Lexus, Scion, Toyota) $27,258 $27,349 $26,117 4.4% -0.3%
Volkswagen (Audi, Volkswagen) $33,096 $33,218 $32,046 3.3% -0.4%
Industry $30,512 $30,686 $28,781 6.0% -0.6%

In addition, TrueCar.com estimated that the average incentive for light-vehicles was $2,592 in January 2012, up $13 (0.5 percent) from January 2011 and down $109 (4.0 percent) from December 2011.

Average Incentives Forecast
 
Manufacturer January 2012
Incentives
December 2011
Incentives
January 2011
Incentives
Percent Change
January 2011 to
January 2012
Percent Change
December 2011 to
January 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) $3,233 $3,257 $3,414 -5.3% -0.7%
Ford (Ford, Lincoln) $2,940 $3,022 $2,407 22.2% -2.7%
GM (Buick, Cadillac, Chevrolet, GMC) $3,095 $3,186 $3,663 -15.5% -2.8%
Honda (Acura, Honda) $2,258 $2,378 $2,016 12.0% -5.0%
Hyundai/Kia $1,027 $972 $1,375 -25.3% 5.7%
Nissan (Nissan, Infiniti) $2,922 $3,082 $2,510 16.4% -5.2%
Toyota (Lexus, Scion, Toyota) $1,921 $2,000 $1,962 -2.1% -3.9%
Volkswagen (Audi, Volkswagen) $2,484 $2,561 $2,091 18.8% -3.0%
Industry $2,592 $2,701 $2,579 0.5% -4.0%

TrueCar.com estimated that the ratio of incentives to average transaction price for light-vehicles was 8.5 percent in January 2012, down from 8.8 percent in January 2011 and down from 9.0 percent in December 2011.

Ratio of Incentives to Average Transaction Price
 
Manufacturer January 2012
Incentives/Avg.
Transaction Price
December 2011
Incentives/Avg.
Transaction Price
January 2011
Incentives/ Avg.
Transaction Price
Percent Change
January 2011
to January 2012
Percent Change
December 2011
to January 2012
Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) 11.1% 11.1% 12.3% -1.2% 0.0%
Ford (Ford, Lincoln) 9.3% 9.5% 7.9% 1.4% -0.2%
GM (Buick, Cadillac, Chevrolet, GMC) 9.4% 9.6% 11.9% -2.5% -0.2%
Honda (Acura, Honda) 8.7% 9.1% 8.0% 0.7% -0.4%
Hyundai/Kia 4.8% 4.5% 7.0% -2.2% 0.3%
Nissan (Nissan, Infiniti) 10.4% 10.9% 9.5% 0.9% -0.5%
Toyota (Lexus, Scion, Toyota) 7.0% 7.3% 7.5% -0.5% -0.3%
Volkswagen (Audi, Volkswagen) 7.5% 7.7% 6.5% 1.0% -0.2%
Industry 8.5% 8.8% 9.0% -0.5% -0.3%

For additional data on incentives and transaction prices, please visit the TrueCar Truth Blog.

About TrueCar, Inc.

TrueCar, Inc. is an automotive solutions provider focused on changing how cars are sold by providing a significantly better customer experience while helping qualified dealer partners gain incremental market share and reduce costs.  TrueCar is a visual publisher of new car transaction data.  TrueCar price reports help both dealers and consumers agree on the parameters of a fair deal by providing an accurate, comprehensive and simple understanding of what others actually paid recently for an identically-equipped vehicle both locally and nationally.  TrueCar works with a national network of dealers that provides a no-hassle car buying experience, and in many cases a highly competitive upfront price, to assist some of the nation’s largest and most well respected membership and service organizations to meet the auto buying needs of their members and customers.  TrueCar is headquartered in Santa Monica, CA and has offices in San Francisco, CA and Austin, TX.  With 131 percent annual growth since 2006, TrueCar has connected hundreds of thousands of consumers with dealers nationwide resulting in the sale of over 400,000 vehicles and is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information.

You can follow TrueCar on Twitter and become a fan of TrueCar on Facebook.

Disclaimer
This press release and the information contained herein is for noncommercial use on “as-is, as available” basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

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