SANTA MONICA, Calif. — TrueCar.com, the authority on car pricing, trends and forecasts, estimated today that the average transaction price for light vehicles in the United States was $30,508 in June 2012, up $849 (2.9 percent) from June 2011 and up $148 (0.5 percent) from May 2012.
“Despite the relative slowdown in the last two months, the auto industry continues to experience improved profitability with strong year-over-year sales, historically high transaction prices and precise incentives spending,” said Jesse Toprak, Vice President of Market Intelligence for TrueCar.com.
| Manufacturer | June 2012 Transaction Price | May 2012 Transaction Price | June 2011 Transaction Price | Percent Change June 2011 to June 2012 | Percent Change May 2012 to June 2012 |
| Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) | $29,590 | $29,679 | $28,568 | 3.6% | -0.3% |
| Ford (Ford, Lincoln) | $31,947 | $31,676 | $32,599 | -2.0% | 0.9% |
| GM (Buick, Cadillac, Chevrolet, GMC) | $32,824 | $33,142 | $33,842 | -3.0% | -1.0% |
| Honda (Acura, Honda) | $27,055 | $26,984 | $25,763 | 5.0% | 0.3% |
| Hyundai/Kia | $22,121 | $22,196 | $20,510 | 7.9% | -0.3% |
| Nissan (Nissan, Infiniti) | $28,283 | $27,817 | $27,595 | 2.5% | 1.7% |
| Toyota (Lexus, Scion, Toyota) | $27,910 | $27,801 | $25,842 | 8.0% | 0.4% |
| Volkswagen (Audi, Volkswagen) | $33,368 | $33,160 | $32,348 | 3.2% | 0.6% |
| Industry | $30,508 | $30,360 | $29,659 | 2.9% | 0.5% |
In addition, TrueCar.com estimated that the average incentive for light-vehicles was $2,432 in June 2012, up $36 (1.5 percent) from June 2011 and down $124 (4.8 percent) from May 2012.
| Manufacturer | June 2012 Incentives | May 2012 Incentives | June 2011 Incentives | Percent Change June 2011 to June 2012 | Percent Change May 2012 to June 2012 |
| Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) | $3,192 | $3,106 | $3,049 | 4.7% | 2.8% |
| Ford (Ford, Lincoln) | $2,489 | $2,650 | $2,641 | -5.8% | -6.1% |
| GM (Buick, Cadillac, Chevrolet, GMC) | $3,014 | $3,368 | $2,948 | 2.3% | -10.5% |
| Honda (Acura, Honda) | $2,314 | $2,353 | $1,766 | 31.0% | -1.6% |
| Hyundai/Kia | $1,253 | $1,242 | $1,364 | -8.2% | 0.9% |
| Nissan (Nissan, Infiniti) | $2,645 | $2,766 | $2,214 | 19.5% | -4.4% |
| Toyota (Lexus, Scion, Toyota) | $1,699 | $1,968 | $1,891 | -10.2% | -13.7% |
| Volkswagen (Audi, Volkswagen) | $2,485 | $2,560 | $2,035 | 22.1% | -2.9% |
| Industry | $2,432 | $2,556 | $2,396 | 1.5% | -4.8% |
TrueCar.com estimated that the ratio of incentives to average transaction price for light-vehicles was 8.0 percent in June 2012, down from 8.1 percent in June 2011 and down from 8.4 percent in May 2012.
| Manufacturer | June 2012 Incentives/Avg. Transaction Price | May 2012 Incentives/Avg. Transaction Price | June 2011 Incentives/ Avg. Transaction Price | Percent Change June 2011 to June 2012 | Percent Change May 2012 to June 2012 |
| Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) | 10.8% | 10.5% | 10.7% | 0.1% | 0.3% |
| Ford (Ford, Lincoln) | 7.8% | 8.4% | 8.1% | -0.3% | -0.6% |
| GM (Buick, Cadillac, Chevrolet, GMC) | 9.2% | 10.2% | 8.7% | 0.5% | -1.0% |
| Honda (Acura, Honda) | 8.6% | 8.7% | 6.9% | 1.7% | -0.2% |
| Hyundai/Kia | 5.7% | 5.6% | 6.7% | -1.0% | 0.1% |
| Nissan (Nissan, Infiniti) | 9.4% | 9.9% | 8.0% | 1.3% | -0.6% |
| Toyota (Lexus, Scion, Toyota) | 6.1% | 7.1% | 7.3% | -1.2% | -1.0% |
| Volkswagen (Audi, Volkswagen) | 7.4% | 7.7% | 6.3% | 1.2% | -0.3% |
| Industry | 8.0% | 8.4% | 8.1% | -0.1% | -0.4% |
About TrueCar, Inc.
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other. TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market. TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.
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SOURCE TrueCar.com
