It takes exposure, best practice follow-up and competitive pricing to drive maximum sales and profit. Each key building block entails a series of disciplines that, if mastered, provides an important stepping stone toward Internet success. Lead volume + effective lead management = sales. Tom Mohr is sharing his expertise with you.
What action items will you take back to the dealership?
1. An understanding of the key building blocks of “10X” Internet success.
2. How to sequence these building blocks in the right order to ensure sustainable growth.
3. How to manage the end-to-end lead process so as to optimize the customer experience and increase the likelihood of a sale.
4. How to build lead volume over time to drive continuous profit growth.
Tom Mohr is co-founder, president and CEO of ResponseLogix, a venture-backed digital marketing company helping auto dealers improve close rates on Internet leads. Prior to ResponseLogix, Mohr was president of Knight Ridder Digital, where he was on the board of Cars.com. Over the past 26 years, Mohr has held a series of senior roles, including Knight Ridder corporate director for classifieds, where he oversaw $800M in revenue responsibility including $200M in automotive advertising revenue. He has an MBA from the University of California at Berkeley, and a BA in Political Science from Queen’s University in Canada.
1. An understanding of the key building blocks of “10X” Internet success.
2. How to sequence these building blocks in the right order to ensure sustainable growth.
3. How to manage the end-to-end lead process so as to optimize the customer experience and increase the likelihood of a sale.
4. How to build lead volume over time to drive continuous profit growth.
Tom Mohr is co-founder, president and CEO of ResponseLogix, a venture-backed digital marketing company helping auto dealers improve close rates on Internet leads. Prior to ResponseLogix, Mohr was president of Knight Ridder Digital, where he was on the board of Cars.com. Over the past 26 years, Mohr has held a series of senior roles, including Knight Ridder corporate director for classifieds, where he oversaw $800M in revenue responsibility including $200M in automotive advertising revenue. He has an MBA from the University of California at Berkeley, and a BA in Political Science from Queen’s University in Canada.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Tom Mohr — Becoming a 10x Dealership: It takes exposure, best practice follow-up and competitive pricing to drive maximum sales and profit.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
