SOUTHFIELD,Mich. – In today’s performance-driven automotive market, lead conversion metrics are required to demonstrate value and return on investment. To address this need, Polk, the leading automotive marketing intelligence firm, today announced they are providing internet lead conversion reporting to Autobytel, the industry pioneer in third-party auto lead generation, for its dealer and OEM customers.
Autobytel and Polk worked together to create a solution that defines vehicle sales conversion rates for Autobytel auto leads. The solution includes conversion reporting at a variety of levels, including OEM, vehicle segment type and those leads that are dealer-assigned.
This solution allows Autobytel to provide transparency in lead quality to its customers and establishes quantifiable metrics for return on investment. It also enables dealers to better understand lost opportunity revenue and identify Internet lead competitors, helping them better align their follow-up strategies with customers. In addition, it provides key lead treatment metrics, including time-to-purchase data and competitive cross-shopping and associated purchase behavior. Jeffrey H. Coats, president and chief executive officer for Autobytel said, “We are very excited about our relationship with a trusted partner like Polk and the power of their independent conversion reporting that has validated the high performance levels of our auto leads.”
By providing Polk lead conversion metrics to its customers, Autobytel has taken another step in demonstrating high auto lead quality and providing actionable intelligence for their customers.
Polk will showcase its full suite of solutions for dealers, agencies and service providers at booth #2674 during the NADA Convention, February 3-6, at the Las Vegas Convention Center. Autobytel is also demonstrating its suite of services at the convention in booth #2930.
About Polk
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michiganwith operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdomand the United States. For more information, please visit www.polk.com.
About Autobytel
Autobytel Inc., an online leader offering consumer auto leads and marketing resources to car dealers and manufacturers and providing consumers with the information they need to purchase new and used cars, pioneered the automotive Internet when it launched autobytel.com in 1995. Autobytel continues to offer innovative products and services to help consumers buy, and auto dealers and manufacturers sell, more used and new cars. Autobytel has helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Through its flagship website Autobytel.com®, its network of automotive sites, including Dealershipjobs.com, Autoweb.com®, AutoSite.com®, Car.comsm, CarSmart.com® and its respected online partners, Autobytel continues its dedication to innovating the industry’s highest quality Internet programs to provide consumers with a comprehensive and positive automotive research and purchasing experience, and auto dealers, dealer groups and auto manufacturers with one of the industry’s most productive and cost-effective customer referral and marketing programs. For more information, please visit www.autobytel.com.
