How has Herb Chambers dramatically improved their profitability by improving how they market to consumers? This case study will show you how Hendrick uses technology to target in-market consumers who have the highest probability of buying and servicing with their dealership today and staying loyal tomorrow. Herb Chamber’s new marketing strategy uses extensive market research to identify their ‘perfect market’ and combines the power of digital targeted marketing with traditional advertising to attract, sell and service more customers for a lot less money than traditional advertising. What are some of the results-oriented marketing strategies that can increase your market share and profitability by building your brand, attracting more high-quality opportunities, improving sales and service revenues and increasing your customer satisfaction and loyalty? David Boice is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn how to use integrated marketing strategies across multiple media to improve your sales and service profitability and positively affect all your profit centers: new, used, finance, service and parts.
2. Learn how to implement a holistic marketing strategy that combines market research, traditional advertising, digital, social media, reputation management, publicity, targeted marketing, niche, point of sale merchandising and retention to attract, sell, service and retain more customers profitably for less cost.
3. Learn how to make your advertising have the same look, feel and messaging so consumers are exposed to a consistent message with clear calls-to-action across all marketing media.
David Boice is owner of Mobiltrak, a patented technology that passively detects site-specific, in-car radio listening. Boice previously owned and operated one of the largest Internet and consulting companies in the automotive industry, AutoMark/CyberCar. Automark served 18 manufacturers and over 4,000 automotive dealers nationwide, as well as major manufacturers, distributors, and groups including Nissan, MINI, Southeast Toyota, Sonic, Asbury, and more. Boice sold his company to Reynolds and Reynolds in 2001 and he served as their vice president through 2003.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: David Boice— Case Study: Herb Chambers Improves Results with Integrated Marketing Strategy: In this session you will hear how Hendrick Lexus has dramatically improved their profitability by improving how they market to consumers.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
