How much revenue will you lose this year from these common vehicle merchandising mistakes? Your online vehicle listings are the meat and potatoes of your dealership’s online merchandising, but what are you serving the vegetarians? We all continue to use the proven strategies that we know work, but it is easy to miss closing a deal by overlooking the varying needs of today’s online shoppers. Rob Christman, the national director of sales with HomeNet Automotive, will share with you common merchandising mistakes made by dealers every day that result in lost revenue and how to correct them. Learn the secrets to creating online vehicle listings that have what it takes to convert a shopper into your next buyer. Rob Christman is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn what online shoppers react to on vehicle listings.
2. Learn how to identify simple changes you can make with your inventory to increase your revenue.
3. Learn about strategies to differentiate your new and used vehicles from the competition to maximize consumer engagement.
Rob Christman is the national director of sales with HomeNet Automotive. As a business consultant for over 20 years and a certified master coach, Christman has worked with esteemed national companies such as the Dale Carnegie Organization and the Tony Robbins Foundation. A veteran of the automotive industry, he is driven by his passion for helping others reach their potential and utilizes the latest business and personal development strategies to develop excellence in the teams with which he works.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Rob Christman presents: Avoid the Seven Most Common Vehicle Merchandising Mishaps: How much revenue will you lose this year from these common mistakes?
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com
