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September 4, 2012

Mazda Reports Sales in August Totaled 22,234 Vehicles

Posts:
Everyone
September 4, 2012

Mazda Reports Sales in August Totaled 22,234 Vehicles

IRVINE, Calif. — Mazda North American Operations (MNAO) today reported August U.S. sales of 22,234 vehicles, representing a decrease of 1.8 percent (5.4 percent DSR) versus last year. Year-to-date sales through August are up 11.8 percent (11.3 percent DSR) versus last year, with 185,349 vehicles sold.

Key August sales notes:

  • Mazda CX-5 continues to exceed expectations, posting a best ever sales number of 4,665 units in the month of August.  Because of high customer interest in CX-5, the vehicle has been hampered by a lack of availability nationwide since its launch.  Increased production volumes are now starting to match supply with demand.
  • Mazda3 saw its best August sales result since 2009, with 11,120 sales.
    • Excluding the CARS (“Cash for Clunkers”) program, August of 2012 was the best-ever August for Mazda3.
  • Vehicles equipped with Mazda’s revolutionary SKYACTIV TECHNOLOGY accounted for 63.0 percent of the company’s total sales during the month of August.
  • Mazda3, with SKYACTIV TECHNOLOGY, accounted for 85.0 percent of all Mazda3 sales in August.

Mazda Motor de Mexico (MMdM) reported August sales of 1,994 vehicles, down 30.0 percent versus August of last year.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

 

Month-To-Date Year-To-Date
Aug Aug % % MTD Aug Aug % % YTD
2012 2011 Change DSR 2012 2011 Change DSR
Mazda2 917 1,387 (33.9)% (36.3)% 11,973 9,899 21.0% 20.4%
Mazda3 11,120 9,424 18.0% 13.6% 79,674 70,256 13.4% 12.9%
Mazda5 922 1,326 (30.5)% (33.0)% 8,861 14,293 (38.0)% (38.3)%
Mazda6 1,592 2,636 (39.6)% (41.8)% 28,250 20,751 36.1% 35.5%
MX-5 Miata 560 600 (6.7)% (10.1)% 4,576 4,254 7.6% 7.0%
RX-8 – 82 (100.0)% (100.0)% 80 626 (87.2)% (87.3)%
CX-5 4,665 – N/A N/A 24,904 – N/A N/A
CX-7 204 4,188 (95.1)% (95.3)% 11,187 22,926 (51.2)% (51.4)%
CX-9 2,252 2,708 (16.8)% (19.9)% 15,339 20,887 (26.6)% (26.9)%
Tribute 2 281 (99.3)% (99.3)% 505 1,902 (73.4)% (73.6)%
Total Vehicles
CARS 15,111 15,455 (2.2)% (5.8)% 133,414 120,079 11.1% 10.6%
TRUCKS 7,123 7,177 (0.8)% (4.4)% 51,935 45,715 13.6% 13.1%
TOTAL 22,234 22,632 (1.8)% (5.4)% 185,349 165,794 11.8% 11.3%
MEMO:
IMPORT CAR 13,519 12,819 5.5% 105,164 99,328 5.9%
IMPORT TRUCK 7,121 6,896 4,400 3.3% 51,430 43,813 17.4%
IMPORT TOTAL 20,640 19,715 4.7% 156,594 143,141 9.4%
DOMESTIC CAR 1,592 2,636 (39.6)% 28,250 20,751 36.1%
DOMESTIC TRUCK 2 281 (99.3)% 505 1,902 (73.4)%
DOMESTIC TOTALS 1,594 2,917 (45.4)% 28,755 22,653 26.9%
Selling Days 27 26 207 206

SOURCE Mazda North American Operations

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