Company Seeks Dealer Opinions on its Products, Services and Industry
ATLANTA – Manheim recently launched its Facebook page, located at www.facebook.com/Manheim, to gather feedback and respond to customers in preferred channels at a time when automotive conversations are increasing.
The company anticipates that its Facebook page and Twitter handle, @Manheim_US, will give dealers faster access to Manheim products and services, while providing a fun and informative forum for industry conversation. Manheim will also keep Facebook and Twitter accounts for individual auction locations, which will focus primarily on local sales and inventory.
Manheim’s social media accounts will post information about used vehicle market trends, upcoming Manheim sales and special offers, industry news and links to educational resources. Manheim will also highlight noteworthy sales, such as those which feature a high volume of inventory or special incentives. Additionally, the Facebook and Twitter profiles will help raise awareness for issues impacting the wholesale remarketing industry.
“We see social media as providing a great opportunity for us not only to share our thoughts and new product offerings, but for our customers to tell us what’s on their minds,” said Lynn Morgan, vice president of marketing and enterprise intelligence, Manheim. “While we’ll regularly post a wide variety of content, we are also very interested in hearing what dealers have to say.”
This social media focus comes at a time when Manheim is expanding its web-based and mobile resources. Earlier this year, the company launched Simulcast Everywhere, an online auction sales platform which allows dealers to buy and sell vehicles without any need to transport them to an auction. More recently, Manheim launched its Learning Center, a self-service resource which helps dealers learn how to buy and sell using Manheim’s various solutions.
About Manheim (www.manheim.com)
Manheim is the world’s leading provider of vehicle remarketing services. Through its 113 worldwide wholesale operating locations and digital services, Manheim influences every stage of a used vehicle’s life cycle, helping commercial sellers and automobile dealers maximize the full value of their vehicles. Drawing from its auction transaction volume, Manheim Consulting publishes the annual Used Car Market Report, the definitive source of data for the used car industry. Manheim Consulting offers a wide range of services including custom analytics, business optimization and macro economic analysis.
Manheim is the online vehicle remarketing leader, connecting buyers and sellers to the world’s largest, most comprehensive wholesale marketplace through its extensive in-lane and digital offerings. Manheim.com receives nearly 900,000 visits each week.
Additionally, Manheim offers services including reconditioning, certification, inspections, dealer financing, title management and marshaling, among others. Through its wide array of services and technologies, industry publications, customer support and educational offerings, Manheim gives its customers maximum control over how they buy and sell vehicles, helping them to conduct business in the most efficient way possible. Worldwide, the company handles nearly 8 million used vehicles annually, facilitating transactions worth more than $50 billion in value.
For the latest news and information from Manheim, follow us on Twitter at @Manheim_US or “Like” our Facebook page at www.facebook.com/Manheim.
Headquartered in Atlanta, Manheim is a subsidiary of Cox Enterprises, a leading communications, media and automotive services company.