San Dimas, CA, Sept 6, 2017 – Magellan®, a leader in GPS navigation, announced today that Lonnie Arima, head of AutoOEM for Magellan, has been asked to present at the 2017 WardsAuto User Experience (UX) Conference, to be held Thursday, October 5 at the Suburban Collection Showplace in Novi, Michigan.
Arima will be a part of the Next Generation Navigation and Mapping panel, which will be exploring the areas of Advanced Driver Assist Systems, autonomy, weather mapping and security converging in the area of navigation. Panelists will be exploring how this technology is going to evolve and coexist with increasingly sophisticated mobile device-based systems.
“Designers and engineers have to stay ahead of constantly changing technologies to anticipate the mobility experiences that car buyers will expect five or ten years from now. There’s great potential to make transportation more enjoyable, exciting and safe, but there are also many unknowns like the acceptance rate of autonomous vehicles, communication technologies that quickly come in and out of favor, government regulations, and much more. We look forward to industry leaders like Lonnie Arima adding to these important discussions,” said Drew Winter, senior content director at WardsAuto.
The WardsAuto UX Conference will feature OEM and supplier speakers, panel discussions on UX-focused topics, exhibits from leading technology suppliers and the annual Wards 10 Best User Experience awards ceremony. Dave Lyon, co-founder of Pocketsquare Design and former design executive at General Motors, will lead a center-stage discussion on solving UX challenges, including panelists from J.D. Power, Ford and a Tier-1 supplier.
“I look forward to being a part of this panel, connectivity and the evolving navigation landscape is continuously changing and I think it’s great WardsAuto realizes the impact these systems will have on driver data in the future and are getting a jumpstart on this important topic today,” said Arima.
For more information on Magellan’s navigation products, please visit www.magellangps.com. For additional information on the WardsAuto UX Conference and to register, please visit http://automotive.penton.com/ux.
About Magellan:
Headquartered in San Dimas, CA, MiTAC Digital Corporation, manufacturer of the Magellan (www.magellangps.com) brand of portable GPS navigation devices, is a wholly-owned subsidiary of MiTAC International Corporation. Magellan, the industry leader for innovative GPS navigation devices since 1986, globally markets award-winning products in multiple categories including auto, RV, outdoor, mobile, fleet and autoOEM. Continuing its spirit of innovation, Magellan is developing new cloud-based technologies, OEM and B-to-B solutions to meet the changing needs of today’s consumers and businesses. Follow Magellan on Facebook, Twitter and YouTube.
Media Contact:
Laurie Halter
Charisma! Communications
503-816-2474
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