IRVINE, Calif. — Kia Motors America’s (KMA) unprecedented momentum and growth reached new heights last month with best-ever June sales of 51,326 units, a 13.9-percent increase over the same period last year, contributing to the brand’s best quarter ever of 150,647 units – topping more than 150,000 units in a three month period for the first time. Kia’s streak of consecutive monthly sales records extended to 22 months, and the brand’s historic second quarter performance capped off the best first half in company history with year-to-date sales up 17.8 percent.
The record-setting June sales were highlighted by continued healthy demand for the brand’s two U.S.-built* products – the Optima midsize sedan and Sorento CUV built at Kia Motors Manufacturing Georgia (KMMG) – with Optima surpassing the 70,000 unit mark. Consumers also continued to turn to Kia for fuel efficient vehicle choices such as the Soul urban passenger vehicle, which was honored as a segment winner in the 2012 J.D. Power and Associates Initial Quality Study (IQS) in June. In total, Kia vehicles that achieve more than 30 mpg on the highway[2] accounted for 78 percent of June sales.
“Kia has been setting one sales record after another for nearly two years, and the ongoing popularity of our two U.S.-built products as well as the Soul have attracted new customers to our showrooms and dramatically raised awareness, perception and consideration for the brand in a very short period of time,” said Byung Mo Ahn, group president and CEO of KMA and KMMG. “Kia offers discerning shoppers a standout combination of world-class design and quality, outstanding fuel efficiency, advanced technologies and tremendous value, and with more new products arriving in the next year, we will continue to draw new customers into our showrooms to look at Kia for the first time.”
Kia’s Unprecedented Growth Kia Motors is one of the world’s fastest moving global automotive brands; from 2009-2011 Kia launched more new vehicles in the U.S. than any other automaker, and under the guidance of chief design officer Peter Schreyer earned a reputation as an industry leader in automotive styling. Kia Motors America’s full line of fuel-efficient and fun-to-drive cars and CUVs has earned critical acclaim and dramatically increased consumer awareness, perception and consideration for the brand. In 2011, KMA recorded its 17th consecutive year of market share growth, thanks in part to the largest increase of any major brand in perceived quality[3] and the industry’s highest brand loyalty ranking[4]. Kia’s U.S.-based manufacturing facility in West Point, Georgia – KMMG – is responsible for the creation of more than 10,000 plant and supplier jobs and builds two of the company’s best-selling vehicles in the U.S. – the Sorento CUV and Optima midsize sedan*. Kia’s value and technology-laden lineup also includes the Sportage compact CUV, Soul urban passenger vehicle, Optima Hybrid, Forte compact sedan, Forte 5-door compact hatchback, Forte Koup two-door coupe, Rio and Rio 5-door sub-compacts and Sedona minivan.
About Kia Motors America Kia Motors America is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States and serves as the “Official Automotive Partner” of the NBA and LPGA. In 2011, KMA recorded its best-ever annual sales total and became one of the fastest growing car companies in the U.S. Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available at its website – www.kia.com. For media information, including photography, visit www.kiamedia.com.
| MONTH OF JUNE | YEAR-TO-DATE | |||||
| Model | 2012 | 2011 | 2012 | 2011 | ||
| Rio | 3,668 | 1,954 | 22,396 | 11,933 | ||
| Spectra | – | – | – | 1 | ||
| Forte | 7,461 | 8,191 | 40,800 | 43,022 | ||
| Optima | 13,393 | 7,099 | 73,158 | 36,617 | ||
| Amanti | – | – | – | 1 | ||
| Sportage | 3,950 | 4,377 | 20,582 | 25,369 | ||
| Sorento | 10,826 | 10,013 | 57,524 | 61,778 | ||
| Sedona | 1,829 | 2,086 | 10,612 | 11,006 | ||
| Rondo | – | – | – | 44 | ||
| Borrego | – | 10 | – | 346 | ||
| Soul | 10,199 | 11,314 | 63,635 | 54,987 | ||
| Total | 51,326 | 45,044 | 288,707 | 245,104 | ||
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are built in the United States from U.S. and globally sourced parts. [1] Based on 5-year cumulative growth between 12-month retail sales for periods ending April 2007 and April 2012 of all U.S. automotive brands. [2] EPA Estimated. Actual mileage will vary with options, driving conditions, driving habits, and your vehicle’s condition [3] Source: Automotive Lease Guide Spring 2011 Perceived Quality Study. [4] Source: Experian Automotive Q2 2011 market analysis.
SOURCE Kia Motors America
