What are three of the eight cylinders of the BDC considered to be the building blocks of an effective and profitable BDC? What are the necessary elements for beginning a BDC or revamping an existing BDC? What are some of the best practice processes for ensuring a healthy ROI, preventing lost sales, protecting your ad dollars and creating a BDC culture that will support future development and incremental growth in the Sales and Service departments? Greg Wells is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. A strategy for staffing your BDC.
2. Processes necessary to ensure a healthy ROI and a foundation for incremental growth and sales.
3. Benchmarks for performance measurement.
4. Ideas for preventing process and performance erosion.
Click here to watch Greg’s video: http://www.youtube.com/watch?v=2ljWHp_ngfg
Greg Wells has spent 22 years in the automotive business with 18 years experience managing BDCs and Internet operations. This uncommon experience is coupled with 150 days a year working in-house with dealers to improve their BDC and Internet operations. Wells is truly an expert in automotive BDCs and works with some of the nation’s most effective and profitable business development centers. As the senior partner of Kain Automotive for the past two years, he has developed “The Eight Cylinders of the BDC”, a master operating guide for any model BDC in today’s competitive market. Wells has spoken at previous Digital Dealer Conferences, as well as 20 groups, dealer groups and the 2011 General Motors e-Summits.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Greg Wells — BDC 101: The People, Processes and Performance of a Profitable BDC: A close look at three of the eight cylinders of the BDC considered the building blocks of an effective and profitable BDC.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
