San Francisco, CA— Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that Subcompact SUVs and CUVs saw a 37% increase in interest across Jumpstart’s portfolio of sites in the first half of 2017 (H1 2017) when compared to the first half of 2016 (H2 2016).
Additionally, the Subcompact SUV/CUV segment ranked as the 11th most-shopped vehicle category in H1 2017, jumping from 22nd in H1 2016. No other vehicle segment saw that much of a lift in this timeframe. Consumers researching and shopping for models, such as the Honda HR-V, Mazda CX-3, and the newly launched Toyota C-HR (a top 10 most-shopped model on Jumpstart sites during June) drove much of this increase. Click here to read more.
In addition to the HR-V and C-HR, the Kia Stonic, Hyundai Kona, Ford’s upcoming Eco Sport, which join already established models such as the Kia Soul, are among the hottest vehicles of today and tomorrow.
About Jumpstart:
Jumpstart Automotive Media, a division of Hearst Autos, offers high-impact and performance-driven marketing and advertising solutions that achieve optimum results. An industry thought-leader known for its in-depth shopping reports, Jumpstart connects automotive marketers with the largest, high-performing audience of car shoppers and enthusiasts through partnerships with: Car and Driver, U.S. News Best Cars, J.D. Power Cars, NADAguides, Autoweek.com, Autobytel, Autolist, Daily News Autos, LeftLane, CarSoup, and CarBuzz.
