It is easy for each of us to get absorbed into the daily routine of our jobs – managing our inventory, updating our web sites, marketing our services, working our leads, making sales and much more. As a result of being so incredibly busy, we often neglect the most important aspect of our job – we fail to listen to our customers. Take a well-deserved break in this session and listen to “on-the-street” video clips of what your customers have to share about their online car shopping experience, answering questions such as, “How do you choose a specific dealer online?”, “When a vehicle is listed online without a price, what do you think?”, “Why don’t you return the phone calls that dealers make to you?” and “What do you hate most about buying a car?” Learn how you can become better by listening to what your customers are trying to tell you – and then delivering what they want. Kevin Frye is sharing his expertise with you.
What action items will you take back to the dealership?
1. Learn how your prospects select which dealership web site to visit.
2. Learn what web site research tools are considered valuable by your shoppers.
3. Learn how the prospect prefers to contact you, and why they don’t return your phone calls and e-mails.
4. Learn what shoppers hate most about the car-buying experience, and what they would change if they could.
Click here to watch Kevin’s video: http://www.youtube.com/watch?v=I3Tzyawdvu0
Kevin Frye is the e-commerce director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States. He has been a leader in the industry with the use of video and video SEO, social media, mobile, and managing your online reputation. Before his work with Jeff Wyler, Frye was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone.
Frye was a naval aviator for eight years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm. He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the front edge of automotive e-commerce.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Kevin Frye — Shut up and Listen to your Customers! Your customers are trying to tell you what they want with their online car buying experience. Are you listening?
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
