As the industry has changed over the last several years, what are some advanced methods of becoming more efficient and improving the return on campaigns by combining real-time marketing with traditional media? How have some dealers and managers used SEO, text messaging and call centers to improve customer show rates and capture more market share? eLead Digital Executives Tony Giorgione and Mark Rankin are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to target the right customer, at the right time.
2. How to increase efficiency and return on marketing campaigns.
3. Best practices digital strategies.
4. Easy reputation management and online culture development.
Tony Giorgione currently serves as vice president of eLEAD Digital, a division of Data Software Services. His duties include managing dealer web sites, SEO, SEM, e-mail marketing, social published blogging and local publishing for Google, Yahoo and City Search. He has over 20 years experience in the automotive industry with a primary focus on e-commerce, process generation, web site, SEO and e-mail marketing. Prior to starting at eLEAD, Giorgione held a senior executive position for United Auto in Las Vegas. Under his leadership, his team increased sales 40% and maintained a lift in the Internet department through 2008-09, as the economy slipped.
Giorgione’s accomplishments include consistent Internet sales at United Nissan, making them #1 in the nation five out of six months, and increased lead closing by 2.5% at United Hyundai. As a leading member of the automotive community, he has sat on various dealer panels and boards, including Kelly Blue Book, Cars.com, J.D. Power and Chrysler Internet Advisory Committee IAC during 2007-2008.
Mark Rankin has over 25 years experience in technology development and an extensive background in customer relationship management and loyalty marketing. Rankin currently directs eLEAD’s technology efforts from their state-of-the-art development facility based in Florida. He previously served as CTO of American autoXchange prior to its sale to JM Family in 2005.
Prior to starting American autoXchange, Rankin held senior executive positions for such companies as United Airlines Silver Wings Plus, On-Call Vacations and Brierley & Partners. Rankin’s portfolio contains work for such prestigious companies as Hertz, Neiman Marcus, Jaguar, United Airlines, General Cinemas, Borders Books, Bonus Mail (now MyPoints, a division of United Online, UNTD) and MinderSoft (now Lifeminders).
11th Digital Dealer® Conference & Exposition Featured Speakers: Tony Giorgione and Mark Rankin — Managing Your Online Presence: Learn how to use digital media to tie your reputation, inventory and e-mail together with traditional marketing.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
