Dallas, TX – EFG Companies announced today that after eight years of successfully implementing and managing its CRM software suite, SalesEDGE®, the company has carefully selected OptionSoft Technologies to take this technology forward.
EFG developed SalesEDGE in response to the growing demand in the retail auto environment for a better customer relationship management tool. SalesEDGE is a comprehensive customer retention solution that enables management teams to track all points of customer interaction for maximum conversion to ensure the development of customers for life.
“We have developed and grown our technology platform to the point where it needs the resources of a full-time, full-service technology company,” said John Pappanastos, President and CEO, EFG Companies. “We chose OptionSoft because of their singular focus on the automotive-retail space, their strategic vision for the SalesEDGE tool, and their focus on ensuring customer satisfaction.”
OptionSoft is a SaaS company, whose mission is to provide clients with robust software solutions to help them focus on increasing sales and streamlining contracting and paperwork. This is demonstrated in every product and service offering. In this sale, OptionSoft not only sees value in the capability of SalesEDGE, but has already developed ancillary products to augment the potential of the technology.
“We are excited to add SalesEdge to our family,” said Ken Tomaro, President, OptionSoft Technologies. “The SalesEdge CRM will provide OptionSoft Technologies with a foundation to incorporate our full suite of F&I Menu, Sales Desk, Service Drive Sales Tool, CSI Red Alert, and our iPad/mobile technologies. The SalesEdge CRM gives OptionSoft the opportunity to be the premier software provider for sales and marketing tools in the automotive, RV, power sports, marine dealerships and credit unions.”
For the past 35 years, EFG has focused on, innovated, and successfully taken products to market, just like SalesEDGE. The company remains committed to the continuous development of market-differentiated consumer protection products, services and go-to-market strategies to enhance its clients’ businesses and increase overall profitability. Recently, EFG announced the launch of its professional services division, its strategic partnership with international sales expert and New York Times best-selling author, Grant Cardone, and the nationally acclaimed Drive Forever Limited Lifetime Warranty.
About EFG Companies
The marketplace and EFG simultaneously evolve. In part by necessity – driven by economic climate, the digital age and a more informed, more demanding consumer – but also through forward-thinking individuals who see these drivers as opportunities. At EFG, we are proud to have served as an industry innovator since 1977. The company was born from a need to plan, design and develop adequately reserved, financially sound consumer protection products. Today, EFG is a world-class financial service products administrator committed to continuous development of innovative products, services and go-to-market strategies across a multitude of channels. The comprehensive services that surround and propel these efforts include training, recruiting, workforce productivity engineering and marketing services.
For more information about this new development, contact EFG Companies at 866-790-3343. www.efgcompanies.com
About OptionSoft
In business for nearly a decade, OptionSoft Technologies has risen from humble beginnings to establish itself as a major player in the automotive software industry. Our FI Menu was quick to become a favorite with finance managers for its ease of use, accuracy, and speed. OptionSoft has maintained this philosophy through the years in our ever expanding product and service offerings. OptionSoft’s mission is to provide robust software solutions to help our customers focus on increasing sales and streamlining contracting and paperwork. We are here to make your lives easier and more productive.
