Want to dominate your local market on Google? Interested in sharing compelling stories that turn online researchers into buyers? You need to learn the how – and why –of using the latest digital technologies to capture people’s attention on mobile devices in this socially connected marketplace. Custom videos created by people who are intimately familiar with your dealership are needed to succeed across multiple networks (web site, Facebook and Google Places to name a few). Joe Mescher is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to create and share compelling testimonial videos across multiple social networks
2. How to build the ‘perfect’ Google Places page
3. How to get first to market with compelling content using mobile devices like the iPad2
4. How to drive positive reviews of your store from fans in the community
Click here to watch Joe’s video: http://www.youtube.com/watch?v=ang3JXrrrNk
Joe Mescher is a digital marketing director at Dealer.com and an adjunct professor of Internet marketing at Champlain College in Burlington, VT. He is a Michigan native and graduate of Michigan State University with a BA in marketing. In addition to five years of digital marketing experience in Chicago, he is Google AdWords Certified. His work is focused on developing new social, SEO, SEM and video strategies for dealers and dealer groups in the U.S. and Canada.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Joe Mescher — Unified Marketing: The Importance of Social, Mobile and Video: Learn how to combine the power of social, mobile and video in your marketing mix.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com