The Digital Dealer?? Workshops is an one-day intensive workshop immediately preceding the 10^th Digital Dealer?? Conference & Exposition to assist dealers and managers formulate and sharpen their digital strategy. Seven top educational instructors have been hand-selected to work with dealers in detail to help polish their digital marketing strategy from the top down. http://digitaldealerworkshops.com/ Each instructor will run an in-depth educational workshop for an hour and twenty minutes, drilling down to the minute details from customer awareness to showroom sales. This is an interactive educational workshop where participants and instructors are encouraged to give their perspectives, experiences and opinions during the workshop event.
The Digital Dealer?? Workshops is an official add-on to the 10^th Digital Dealer?? Conference & Exposition. The workshops happen immediately preceding the 10^th Digital Dealer?? Conference & Exposition April 18^th and 19^th at the same venue, the Rosen Shingle Creek Resort, Orlando, FL.
Also those attending the 10^th Digital Dealer?? Conference & Exposition will receive a $300 discount off of their Workshop registration.
The seven hand-selected instructors, who are some of the industry???s most-respected thought leaders, experts, and trainers will cover a compelling range of topics, such as:

• Outbound Marketing & Inbound Marketing: Getting more with less with Larry Bruce, president/CEO of MicrositesByU.
• Getting found, the state of search with Shaun Raines, director of automotive at ReachLocal.
• Lead Streams and the right lead mix with David Kain, president of KainAutomotive.com.
• Panel Discussion with: Hagen Durant, General Manager & Nicki Allen of Classic Chevrolet, the largest Chevrolet dealership in the world, and Todd Crossly from the largest Ford dealer in the Central Region.
• Technology as an enabler CRM / ILM technology with Sean Stapleton, co-founder of Visible Customer.
• Internet Dept and BDC process with Marc McGurren, Internet director for the Jerry Durant Auto Group.
• Turning Website Analytics into Conversion Profits with Todd Smith, co-founder and president of ActivEngage, Inc.

View the agenda for the Digital Dealer?? Workshops at: http://digitaldealerworkshops.com/agenda/

ABOUT THE DIGITAL DEALER?? WORKSHOPS  
The Digital Dealer?? Workshops is a one-day intensive workshop immediately preceding the 10^th Digital Dealer?? Conference & Exposition to assist dealers and manager formulate and sharpen their digital strategy. Seven top instructors have been hand-selected to work with dealers in detail in a educational setting to help them polish their digital marketing strategy from the top down. It is being held on April 18^th-19^th, 2011 at the Rosen Shingle Creek Resort in Orlando, Florida.  The workshop is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer, magazine and Digital Dealer?? magazine. Online weekly newsletters include Dealer; Digital Dealer??; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com.

ABOUT THE DIGITAL DEALER?? WEBINARS AND DEALER COMMUNICATIONS
Dealer Communications, the leading multi-media information source for the automotive retail industry, is offering a series of Digital Dealer?? Webinars featuring automotive industry experts. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer, magazine and Digital Dealer?? magazine. Online weekly newsletters include Dealer; Digital Dealer??; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com Dealer Communications also owns and operates the Digital Dealer Conference & Exposition,  the ideal learning and networking venue for dealer principals, GMs, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers.  The 10^th Digital Dealer Conference and Exposition will be held April 19-21, at the Rosen Shingle Creek Resort, in Orlando Florida.  There will be 70 workshops, 100 exhibitors, and dealer roundtables.  For more information, visit:  www.digitaldealerconference.com