The demand for complete end-to-end online vehicle sales is growing, and companies are beginning to prove that it can be done efficiently and effectively. Yet most dealer sites still serve as digital brochures that try to immediately push consumers into contacting the dealership, instead of allowing them to progress at their own pace through a number of self-qualifying stages. What are the six stages of the vehicle digital retailing process? Following these six stages will allow dealers to monitor and control the entire process. What are some innovative new tools integral to online success – such as configuration to inventory and payment calculators tied into real bank rates and OEM rebates? Robin Goodyer is sharing his expertise with you.
What action items will you take back to the dealership?
1. Be able to define and describe the stages of the vehicle digital retailing process.
2. Learn to expand digital retailing capabilities to allow consumers to self-qualify themselves and maximize the probability of a dealership visit and sale.
3. Define and implement innovative new tools to develop successful digital retailing applications, including: configuration to inventory, the latest online payment calculator technology, and the most advanced online credit applications.
4. Understand how to maintain control of the sales process despite the fact that more of the steps are completed remotely by consumers online.
Click here to watch Robin’s video: http://www.youtube.com/watch?v=xikGLYh9pDc
Robin Goodyer is director of product management, Chrome Systems, and drives product development and enhancement to streamline business processes and promote digital retailing for all facets of the automotive industry. During a 13-year career within sales and marketing with Ford, he held roles in product management and sales analysis, as well as serving as district sales manager and export operations manager. He leveraged this experience in automotive marketing into positions with leading marketing companies including research manager for JATO Dynamics, MD of Polk Marketing Systems (GB) and chief information officer for RoadtoData GmbH.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Robin Goodyer — Six Best Bets for Dealer Online Retailing Success: Get the jump on six advances that will forever change the way dealers sell cars.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
