How can you sell more for less using a fully integrated marketing strategy? Real dealer case studies will demonstrate how to implement this strategy across all mediums. Learn how some of the best and brightest, like Penske, Paragon, Hendrick and others have achieved success using this strategy. Sean Wolfington is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to integrate a holistic marketing strategy to include traditional, digital, mobile, and social to grow your dealership’s profitability.
2. How to reach more customers that are in-market to buy or service today with your dealership.
3. How to implement a strategy to attract, sell, service and retain more customers.
Sean Wolfington, chairman and CEO of The Wolfington Companies, is an entrepreneur with businesses in the automotive marketing, technology, real estate and film industries. At the age of 34, Wolfington was a finalist in Ernst & Young’s “Entrepreneur of the Year Award” and was named the 2010 “Entrepreneur of Year” by Haute Living magazine. By the age of 40, Wolfington has been a partner in three of the leading digital marketing companies in the automotive industry including VinSolutions (sold to AutoTrader in 2011), BZ Results (sold to ADP in 2006) and Automark and Cyber Car (sold to Reynolds and Reynolds in 2001). Wolfington’s companies in the automotive industry currently include Tier 10 Marketing, Level 5 Advertising, Team Velocity Marketing, the Automotive Advertising Network, Car-mercial, Call Revu, the American Dream Network, DealerAppVantage, Intellacar and Business Rater.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Sean Wolfington — How to Integrate Traditional, Digital, Mobile, and Social into One Integrated Marketing Strategy – The implementation of a cohesive marketing strategy across multiple mediums that will help dealers sell and service more cars for less money.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
