With 88% of consumers going to the Internet before buying a car, and the average consumer spending 6.5 hours online researching, the “amateur” who buys a car every two to three years often knows more than the “pro” in the dealership. The transparency of the Internet can hurt closing rates and pressure profit margins. Yet, the Internet doesn’t have to mean the end of solid per vehicle profitability. Pat Ryan Jr. is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Share research into the emerging online behavior of today’s online car shopper, and how they make decisions on where to buy.
2. Identify the specific places where dealers lose customers online and in the store and why it happens.
3. Introduce five proven keys to solving these issues that enable dealers to drive more traffic, more volume, and stronger closing rates at solid margins.
Click here to watch Pat’s video: http://www.youtube.com/watch?v=ZYNKRIrzOTI
Pat Ryan Jr. is the CEO and co-founder of INCISENT Technologies, makers of FirstLook and MAX Systems. He is focused on a single mission: helping businesses achieve unprecedented success by applying new thinking to traditional industries. Through his pioneering work in consumer optimization Ryan often gives insight into how consumers think and make decisions, which he and his team are now applying to transforming online inventory advertising. He is widely recognized as an industry thought-leader and speaker as well as a regular columnist for major automotive publications.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: Pat Ryan Jr. — Five Keys to Achieving Volume with Margin in an Online World: Learn how to drive more traffic, more volume, and stronger closing rates at solid margins.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com
