Japanese automaker, Toyota sped past the competition and secured the highest ASI ranking of all makes. Vehicle searches on the brand’s dealership websites rose 10% from the previous month. Domestic manufacturer, Ford also gained a spot to rank second, while Chevrolet closed out the top three manufactures with the highest ranking.Consistent with the ASI make ranking, both the Toyota Camry and Prius were the highest and second highest ranked new vehicles for the second straight month this year. Nissan’s Altima, whose ASI rank fell last month, jumped a few spots in March and landed in the third position. Following close behind were three vehicles from the domestic carmaker Ford, the F-150, the Mustang and the Focus.
Eric Brown, CEO of Dataium remarked, “The first quarter’s ASI rankings indicate that 2012 is shaping up to be the year of the fuel-efficient models.” He added, “The highest ranking models have tended to be those that offer some of the best fuel economy (highest mpg) in their respective classes.”Through proprietary data collection and analytics, Dataium aggregates and measures billions of auto shopper behavioral events from a database of over 100 million active auto shoppers across a network of diverse automotive websites. Dataium not only provides data and research on auto shopper/buyer behavior nationally, but by specific makes, models, vehicle segments, and markets, as well. The national report is available for download at
dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time updates to measure in-market lead behavior, advertising effectiveness, digital marketing performance, and website design proficiency.To request complete access to Dataium’s ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at
www.dataium.com/contact, or call 877-896-DATA (3282).
About Dataium, LLC
Dataium is the largest aggregator of Internet automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from a database of over 100 million active auto shoppers, each week. The company supports cutting-edge data collection and reporting technology; VisiCogn® Collection Utility, VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit www.dataium.com, email:[email protected], or call 877-896-DATA (3282).
