Auto Dealers can now tap Matching Funds for AutoHook’s Suite of Solutions Via GM iMR Turnkey Program
New York, NY— March 9, 2015– HookLogic, the global leader in commerce search advertising and premium provider of lead-generating incentive solutions for automotive dealers, today announced that GM car dealers that use Mobile2Show, a best in class mobile targeting and showrooming solution, can now tap the GM iMR (inMarketRetail) turnkey program for matching funds. Mobile2Show targets competitive dealership/brands in the mobile environment, both on the dealer’s site as well as other local and regional sites, and drives prospects away from competitors and into the dealership’s showroom.
GM previously approved two other products from the AutoHook Suite of Solutions: Web2Show, a tool that converts traffic from the dealer’s website into more showroom visitors. Prospects that visit the dealer’s site are invited to choose a free gift, redeemable by visiting their showroom. And Lead2Show, a tool that maximizes the dealers 3rd party leads using scoring via data partners, such as Polk and Dataium, to immediately identify the highest intent to buy customers.
Buick, Cadillac, Chevrolet and GMC dealers who use AutoHook’s Suite of Solutions currently drive a very low average cost-per-lead, cost per-showroom visit and a cost per sale. Matching funds drive those costs even lower in real terms, by, in effect, splitting the cost per lead between automaker and dealer.
“We’re pleased that our Mobile2Show, Web2Show and Lead2Show solutions have been approved for GM’s iMR turnkey matching,” said David Metter, president of automotive for HookLogic. “It further validates what thousands of dealers already know: HookLogic drives the highest-intent buyers into their showrooms, making their job of selling a car easier. Even more, having the ability to attribute a showroom visit and a sale back through our Polk attribution reporting gives GM dealers great power.”
Lead2Show intelligently identifies leads that have the highest intent to purchase and then incentivizes those individuals to visit the referring dealership for a test drive. Dealers using Lead2Show have an average Lead to Show rate of more than 30 percent — nearly double the national average.
Web2Show is an industry-leading tool that intelligently delivers incentives to people who display in-market behavior and meet certain targeting criteria.
Mobile2Show helps dealers to conquest customers away from a competitor’s dealership and into their showroom. Its responsive design enables the display of a call to action on mobile devices or the dealer’s mobile site. Once clicked, the incentive is delivered by email or text message and the customer is promptly connected to the dealership through the e-delivery of driving directions, or via phone.
HookLogic’s user interface has over 19,000 franchised dealerships precisely mapped out, making it an easy process for dealers and OEMs to locate and choose specific competitive dealerships to target with Mobile2Show. When a customer at a targeted competitor searches the dealer’s or OEM’s site, a dynamic offer pushes the customer out of the competitor’s dealership and into the Mobile2Show dealership for a test drive. Once at that dealership, the customer redeems their offer via a simple 30-second process that precisely attributes the showroom visit and sale back to the mobile offer. Mobile2Show is the first true automotive showrooming solution tied to HookLogic’s award-winning attribution engine, which can directly attribute sales at the dealership, and in most states, from other dealerships as well.
Should the customer fail to visit the dealership’s website while showrooming, HookLogic’s dynamic incentives enable Mobile2Show to target customers browsing on hundreds of other mobile websites and apps powered by Verve Mobile. Each dealership and OEM can customize the targeting of customers based on geographic region and local Auto Intenders. Mobile2Show can also retarget consumers that showed interest in an earlier mobile visit, enabling dealers to reach the right customer at the right time with the right offer. “Our dealers and OEM partners can protect their own backyard, conquest around competitor’s dealerships, and even retarget opportunities,” said Metter.
To schedule a demonstration any of the AutoHook Suite of Solutions, visit: http://www6.hooklogic.com/
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About HookLogic:
HookLogic, the global leader in commerce search advertising, partners with the world’s leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company’s high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Walmart, Target, Intel, Asda, L’Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Santa Monica, Atlanta, and London, UK.
