Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Reunion Marketing’s Dave Spannhake
Taking Back the Wheel: Your Gameplan for Winning Inside Google’s New Rules is a session that will be presented by three experts in the field: Dave Spannhake, founder and CEO, Reunion Marketing; Dennis Gingrich, sales & finance director, The Niello Company, COO of AutoFiPro; and Tiffany Colato, marketing manager, The Niello Company.
Google’s shaking things up again, and it’s leaving a lot of dealers feeling like they’re playing a game without the latest rulebook. That’s where this session comes in. Think of it as your inside scoop into what’s really going down at Google, why it matters, and how you can turn these changes from a headache into an advantage.
The Niello Company’s Tiffany Colato
As dealers grow frustrated losing many of the controls that always allowed a highly targeted ad strategy within the platform, this session will identify specifically what’s been taken away and what the options are to overcome these challenges.
Spannhake, Gingrich and Colato will dive deep into the nuts and bolts of what’s changing, figure out where the new opportunities (and pitfalls) are, and get you set up with a marketing plan that actually works for today’s digital landscape. Expect real talk, actionable advice, and a bit of data wizardry to make sure you’re getting the most bang for your marketing bucks.
Key takeaways:
- Spotlight the real impact of Google’s latest moves on your marketing and why it’s time to take action – no sugar-coating here, just the facts and how they affect your bottom line
- Share smart, strategic ways to get ahead of the game, targeting your ideal customers without wasting time or money on what doesn’t work
- Demystify what SEO means now and how you can use it to your advantage, backed by hard data and clear examples
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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