The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! John Luciano, Owner and General Manager of Street Volkswagen of Amarillo, and Brad Paschal, market president, Dynatron Software, will present a session titled, How to Apply the Sales Perspective to Your Service: Why Should Sales Get All the Cool Stuff?
Street Volkswagen of Amarillo’s John Luciano
Dynatron Software’s Brad Paschal
This session will take an in-depth look at how to apply the “sales perspective” to the service department and how to derive insights from doing so. Dealerships do everything to set up their salespeople for success, but what are some ways they can do the same for advisors, technicians, and their parts people?
Paschal and Luciano will examine the sales process and how to apply it to service, how to use market data on the service side to effectively price the 4,800 price-points in the service department and discuss pay plans, recruiting strategies, and training within service departments.
You’ll also gain insights on tech pay rates by regions, sales penetration rates for common services on the service drive, and a free Facebook technician recruiting campaign strategy.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
