The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live! One of the featured speakers is Ali Haeri, SVP of Marketing, MNTN.
Titled How to Transform Incremental Reach into Incremental Results on CTV, this session is geared to marketing and advertising professionals.
Haeri will examine how connected TV advertising resembles traditional TV, but it’s not just for brand building. CTV’s digital backbone lets marketers go beyond just search and social and add a third scalable performance channel. In this session, attendees will learn best practices on how to use CTV alongside their existing TV buys and unlock CTV’s value for full funnel marketing.Backed by case studies and data-driven insights, the session will include a playbook that covers audience targeting, creative, measurement, and optimization to make your marketing mix more effective and efficient.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
