The 2024 Digital Dealer Conference & Expo (#DDCE2024) is proud to announce the Keynote speakers that will be featured at the conference this year.
Dropping Bombs podcaster Brad Lea
The Keynote session Modern Sales Tactics and Strategies to Navigate the New Normal will kick off the event on Oct. 8. Brad Lea, global entrepreneur and host of “Dropping Bombs” podcast, Nelson Lyles, managing partner and GM, Withers Automotive Group, and Sean V. Bradley, president, Dealer Synergy, will be together on stage to equip attendees with the strategies needed to thrive in today’s competitive market.
The automotive landscape has shifted, and the game is changing faster than ever. The easy days of record-breaking grosses have bred bad habits, and now those days are OVER! Inventory is replenished, rebates and incentives are back, and the race to the bottom is heating up again.
Dealer Synergy’s Sean V. Bradley
In this new normal, how can your dealership rise above the chaos and emerge more profitable than ever?
Bradley, Lea, and Lyles will reveal top sales tactics and best practices to help you dominate today’s evolving automotive market. From innovative recruiting and onboarding strategies to the unconventional yet powerful use of international call centers and BDCs, this session will give you proven blueprints for success you can implement right away.
Key takeaways include cutting-edge tactics for capitalizing on the return of rebates, incentives, and special financing, unconventional HR strategies that will help you build a winning team, no matter the market conditions and a step-by-step guide to not just compete but thrive in a world where discounting has become the norm.
Withers Automotive Group’s Nelson Lyles
With advice from a top global podcaster, a Dealer Magazine cover story leader, and an international sales trainer who’s reshaped the industry, this is the one session you can’t afford to miss. The strategies you learn could be the difference between merely getting by and skyrocketing to the top in 2025.
Don’t get left behind. The new normal is here—let us show you how to prevail!
GA4, EVs & AI, Oh My!
The next day, the Keynote panel GA4, EVs & AI, Oh My! will headline the morning session. Join panelists “Big” Al Gillespie of Mark Wahlberg Automotive Group, Kevin Frye of Jeff Wyler Automotive Family, and April Simmons of Horne Auto Group for an engaging conversation moderated by Eliana Raggio from Dealer eProcess.
Horne Auto Group’s April Simmons
Jeff Wyler Automotive Family’s Kevin Frye
Dealer eProcess’ Eliana Raggio
Mark Wahlberg Automotive Group’s Al Gillespie
Attendees will hear how this team of automotive marketing wizards is evaluating marketing effectiveness with GA4, developing initiatives for greater EV sales success, and the plans they are making to survive in a cookie-less world, and so much more. Click your heels together three times and join us—because there’s no place like a live presentation filled with innovative strategies, actionable insights, and industry wisdom!
Among the takeaways being promoted include assessing the emerging marketing trends impacting dealerships nationwide including practical applications for AI, examining the impact of Amazon on the automotive space and developing marketing strategies for greater EV sales success.
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
