Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Generations Digital’s George Nenni will lead a two-part session titled Unlocking the Secrets of GA4 Conversion Tracking.
Generations Digital’s George Nenni
Are you struggling to use Google Analytics 4 (GA4) to measure the true ROI of your dealership’s digital marketing? Do visitors slip through the analytics cracks, leaving you clueless about shopping engagement, conversion and attribution tracking? Then this is the GA4 workshop for you.
In this actionable session, digital marketing expert Nenni pulls back the curtain on proven GA4 event and conversion setup, and leverages real-world dealer website examples to demonstrate best practices.
You’ll learn high-powered techniques to drill into every website interaction, from initial visit to final conversion. He’ll dive deep into GA4 events and conversions, and you’ll leave knowing how to analyze traffic across channels and campaigns to eliminate data blind spots. With simple step-by-step guidance, this workshop will help you avoid analytic pitfalls that send ROI reporting off course. You will leave this session with the knowledge to ensure your tracking follows current Automotive Standards Council (ASC) guidelines, and to take advantage of the increased reporting detail.
In 50 fast-paced minutes, prepare to capture the granular intelligence needed to directly tie digital efforts to sales. Leave with a concrete blueprint for GA4 greatness. The time for GA4 conversion tracking mastery is now!
Key takeaways:
- Configure your GA4 property according to Automotive Standards Council (ASC) specifications for event and conversion tracking, including underlying data parameters
- Setup GA4 event and conversion tracking for dealer websites and plug-in tools using the Automotive Standards Council (ASC) specifications
- Analyze GA4 reports to identify shopping engagement and conversion activities, to find opportunities for growth and efficiency
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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