Explore the session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024)!
Dealer Alchemist CEO Shean Kirin will lead a session titled Speed to Lead: Dynamic Ad Alchemy.
Dealer Alchemist’s Shean Kirin
Dealers face the challenge of keeping their inventory advertising dynamic, engaging, and effective. Kirin’s session is designed to equip automotive dealers with the insights and tools necessary to transform their advertising strategies. This session will delve into recognizing and overcoming the roadblocks of stagnant advertising strategies, mastering the fundamentals of dynamic advertising, optimizing ad setups for peak performance, creating a holistic marketing strategy, and leveraging data for continuous growth.
Key takeaways:
- Identify and overcome advertising roadblocks: understand common pitfalls such as inconsistent inventory updates, lack of personalization, and neglected analytics, and learn strategies to overcome them
- Optimize ad performance: learn best practices for ad setup, including high-quality images, accurate descriptions, and competitive pricing strategies, and discover methods for fine-tuning ad performance through A/B testing, device optimization, and seasonal adjustments
- Create a unified marketing strategy: integrate dynamic ads with other marketing efforts for consistent messaging and cross-promotion, and develop a cohesive customer journey from the first click to the post-click experience
DDCE2024 Overview
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive workshops
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
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