Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more.
To that end, session leaders have offered an expanded explanation of what is in store at their session in Las Vegas. Dealers United’s Justin Friend offers a deeper insight for the session titled TikTok Masterclass for Car Dealers.
Unlocking the Power of TikTok: How Car Dealers Can Drive Online Sales
The automotive industry has undergone a seismic shift with digital marketing becoming a pivotal force in driving sales. As consumer behavior evolves, car dealerships find new ways to connect with potential buyers.
Among the most transformative platforms available today is TikTok—a social media powerhouse offering unparalleled opportunities for engagement and brand growth. As the Digital Dealer Conference and Expo 2024 approaches, dealerships have a unique chance at the show to explore how TikTok can revolutionize their marketing efforts and ultimately lead to increased online sales by attending the Dealers United session titled “TikTok Masterclass for Car Dealers.”
The Growing Influence of TikTok in Automotive Marketing
TikTok has rapidly emerged as a critical platform for businesses across various industries, including automotive. With over 170 million monthly active users in the U.S. alone, the platform provides access to a vast and engaged audience.
What sets TikTok apart is its ability to reach users who are not only consuming content but are also actively making purchasing decisions. In fact, 40 percent of U.S. TikTok users plan to buy or lease a vehicle in the next 12 months, making it an essential tool for car dealerships looking to influence the car buying journey.
For car dealers, TikTok offers more than just brand awareness. The platform’s algorithm and user behavior patterns allow dealerships to target and engage with potential buyers at every stage of the sales funnel—from discovery and research to decision-making and purchase. TikTok’s full-screen, sound-on experience captures user attention like no other platform, ensuring that your content resonates with viewers and drives meaningful engagement.
Why Attend Our Session at Digital Dealer 2024?
At this year’s Digital Dealer Conference and Expo in Las Vegas, Dealers United will present TikTok Masterclass for Car Dealers, on the keynote stage that will delve deep into how car dealerships can leverage TikTok to boost their online sales. Here’s why attending this session is a must for any dealership looking to stay competitive in today’s digital-first market:
- Understanding the TikTok Landscape: We’ll provide a comprehensive overview of TikTok’s unique ecosystem and why it’s becoming a critical platform for automotive marketing. You’ll gain insights into the platform’s demographics, user behavior, and the specific opportunities it presents for car dealerships.
- Proven Strategies for Success: Our session will feature dozens of real-world examples from dealerships that have successfully implemented TikTok strategies to drive sales. You’ll learn about the tactics they used, the challenges they faced, and the results they achieved. These case studies will provide you with a blueprint to replicate their success in your marketing efforts.
- Actionable Tips for Content Creation: Creating engaging content is key to TikTok success. We’ll share practical tips on how to produce content that captures attention and drives engagement, even if you’re new to the platform. From setting the hook early to optimizing captions for SEO, you’ll walk away with a clear understanding of TikTok’s creative best practices.
- Leveraging TikTok’s Advertising Tools: TikTok’s advertising capabilities are a game-changer for dealerships. We’ll explore how you can use tools like Spark Ads and in-app lead generation forms to amplify your reach and convert viewers into leads. By integrating organic content with paid promotion, you’ll create a cohesive marketing strategy that maximizes ROI.
The Competitive Edge of TikTok for Car Dealers
Dealerships that embrace TikTok early stand to gain a significant competitive advantage. The platform’s rapidly growing user base and its role as a discovery engine make it an ideal tool for reaching new audiences. Additionally, TikTok’s unique format allows dealerships to showcase their inventory, share customer testimonials, and offer behind-the-scenes looks that build trust and credibility with potential buyers.
Moreover, TikTok’s data-driven approach provides dealerships with valuable insights into campaign performance. By tracking key metrics such as video retention rates, engagement rates, and cost per lead, dealerships can fine-tune their strategies and achieve better results over time.
TikTok’s new sales matchback feature also allows dealers to directly correlate sales to specific campaigns, providing clear evidence of the platform’s impact on the bottom line.
RSVP to The Digital Dealer 2024 Session
As TikTok continues to redefine the digital marketing landscape, car dealerships need to stay ahead of the curve. Our session “TikTok Masterclass for Car Dealers,” at Digital Dealer on Tuesday, October 8th, 2024 at 3 p.m. will equip you with the knowledge and tools you need to succeed on this dynamic platform. Whether you’re looking to increase brand awareness, generate leads, or drive sales, TikTok offers a wealth of growth opportunities.
We invite you to join us on the main stage at Digital Dealer 2024 to learn how to harness the power of TikTok and transform your dealership’s online presence. Don’t miss out on this exclusive opportunity to gain valuable insights and actionable tips that will set your dealership apart from the competition.
DDCE2024 Events
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive labs
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.