Over the past few months, we have spotlighted the individual and panels who will be leading the sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)!

#DDCE2024 brings together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.

To help you navigate the 2.5-day event at MGM Grand in Las Vegas from Oct. 8-10, 2024, below is the schedule for sessions geared to sales and variable ops attendees.

Tuesday, Oct. 8

Keynote: Modern Sales Tactics and Strategies to Navigate the New Normal

08:50 AM – 09:40 AM Keynote Hall

The Keynote session Modern Sales Tactics and Strategies to Navigate the New Normal will kick off the event on Oct. 8. Brad Lea, global entrepreneur and host of “Dropping Bombs” podcast, Nelson Lyles, managing partner and GM, Withers Automotive Group, and Sean V. Bradley, president, Dealer Synergy, will be together on stage to equip attendees with the strategies needed to thrive in today’s competitive market.

Bradley, Lea, and Lyles will reveal top sales tactics and best practices to help you dominate today’s evolving automotive market. From innovative recruiting and onboarding strategies to the unconventional yet powerful use of international call centers and BDCs, this session will give you proven blueprints for success you can implement right away.

Don’t Let Historic New Vehicle Troubles Haunt You Today

11:30 AM – 11:50 AM Expo Stage – Booth 101

vAuto’s Bethany Johnson and Alicia Rudowyj will helm a session titled Don’t Let Historic New Vehicle Troubles Haunt You Today. As new vehicle inventories are soaring, and days supply are increasing, dealers are searching for answers on to tackle these challenges. Johnson and Rudowyj will offer dive into how to move away from a one-size-fits all strategy for pricing and promoting new vehicles, in favor of a more market-focused and variable approach.

Learn All About How Cody Carter Sold 1,408 Units in 2023 & How You Can Too!

01:00 PM – 01:50 PM Boulevard 168

Dealer Synergy President Sean V. Bradley and Tustin Toyota sales consultant Cody Carter will lead a session titled Learn All About How Cody Carter Sold 1,408 Units in 2023 & How You Can Too! Carter will divulge the strategies used to maintain a consistent sales pace throughout the year and see how you can apply them to your dealership.

Mastermind

01:00 PM – 01:50 PM Boulevard 164

The Proctor Dealerships’ Don Monda, senior fixed operations director, and Will Benedicks, variable operations director, will facilitate a Mastermind tailored to your interests. Monda and Benedicks will lead a peer group exchange, sharing best practices, ideas, and success strategies to propel dealership success. Kickstarting the mastermind, attendees select the topics they wish to delve into. Attendees will gain actionable insights from both seasoned industry experts and fellow peers through a collaborative discussion.

Lead Generation Mastermind

02:00 PM – 02:50 PM Boulevard 164

Troy Spring, CEO of Dealer World, co-founder of Dealer Funnel, and  April Simmons, corporate internet & marketing director, Horne Auto Group will moderate and help brainstorm in this Sales & Variable Ops focused Mastermind Session, but attendees drive the conversation by sharing their own questions and challenges.

Expectations vs Reality – Addressing the Digital Disconnect from Online to In-Store

03:00 PM – 03:50 PM Boulevard 170

During this session, Gary Fields, enterprise account manager, Upstart Network, will show how to eliminate the friction points that are present online, in-store and in the securing of affordable credit and what you can do today to deliver and exceed the expectations that consumers have.

Put the FUN Back in the Sales Funnel

03:00 PM – 03:50 PM Boulevard 163

Tim James, chief operating officer, FlickFusion Video Marketing, session will cover video content, including video format, the ideas surrounding product reviews, video walkaround presentations, staff introductions, service campaigns, and FAQs answered via video (lease vs. finance, new vs. used for lending purposes, etc). The session will include a competition to see who can get the most creative on content.

9 Ways AI Can Help You Sell More Cars This Year

04:00 PM – 04:20 PM Innovation Lounge – Booth 927

The current landscape for dealerships is wrought with a few challenges—slow growth in the industry, downward pressure on pricing, and a market that no longer belongs to the seller. Ross Tinkham, vice president and general manager of Automotive, Podium, will explain 9 Ways AI Can Help You Sell More Cars This Year, focused on how the right AI tools can schedule more test drives, keep more leads warm, and sell more vehicles.

Wednesday, Oct. 9

Keynote: GA4, EVs & AI, Oh My!

09:30 AM – 10:10 AM Keynote Hall

Join panelists “Big” Al Gillespie of Mark Wahlberg Automotive Group, Kevin Frye of Jeff Wyler Automotive Family, and April Simmons of Horne Auto Group for an engaging conversation moderated by Eliana Raggio from Dealer eProcess. Attendees will hear how this team of automotive marketing wizards is evaluating marketing effectiveness with GA4, developing initiatives for greater EV sales success, and the plans they are making to survive in a cookie-less world, and so much more. Click your heels together three times and join us—because there’s no place like a live presentation filled with innovative strategies, actionable insights, and industry wisdom!

AI Mastermind

02:20 PM – 03:10 PM Boulevard 164

Join this Mastermind to learn how to generate real sales with AI and long term follow strategies! Troy Spring, CEO of Dealer World, and co-founder of Dealer Funnel, and Jarrod Kilway, VP of digital operations, Casa Automotive Group, moderate and help brainstorm in this AI focused Mastermind, but attendees drive the conversation by sharing their own questions and challenges.

Emoji-nal Intelligence

03:20 PM – 04:10 PM Boulevard 170

In this session, Steve Roessler, chief evangelist officer, DriveCentric, will discuss the latest modern communication strategies for sales success. From AI messaging and making use of social media to video, emojis, and GIFs, this session will cover the latest tools and techniques for capturing your customers’ attention and keeping them engaged.

Thursday, Oct. 10

How to Leverage the Power of Video to Immediately Increase Engagements, Conversions, Volume & Gross

09:00 AM – 09:50 AM Boulevard 163

Tianna Mick, Dealer Synergy’s chief marketing officer, will lead a session that provides a comprehensive guide to planning, implementing, and maximizing the power of video in your dealership, ensuring it becomes a core part of your dealership’s culture.

DDCE2024 Events

Digital Dealer Conference & Expo will include:

• Enhanced networking: more meetups and fun ways to connect throughout the event
• A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
• An expo hall with 120+ cutting-edge auto retail solutions
• 75+ actionable sessions
• Masterminds and interactive labs
• And more!

Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:

• Dealership (exclusively for dealers and employees of a dealership)
• OEM (exclusively for vehicle manufacturers)
• Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)

Click here to register now.