Over the past few months, we have shared sneak previews of sessions that will be held at 2024 Digital Dealer Conference & Expo (#DDCE2024)! But the introductions we have written have left attendees wanting more.
Analytics Advantage: Amplify Your Data for Marketing Mastery will feature a panel consisting of Autograph Analytics’ Bryan Nguyen, Joe Leano and Steve Barker joined by Anderson Auto Group AZ Trey Athay and Randy L. Athay. To that end, session leaders have offered an expanded explanation of what is in store for Las Vegas.
This latest session builds on the previous two Digital Dealer Labs and is designed to explore how AI can transform your data into powerful marketing strategies. By simplifying complex concepts, the session identifies the most effective channels and optimizes budgets for maximum impact.
Attendees will witness a case study of Anderson Auto Group which successfully revamped their data strategy, showcasing the ability to make smarter, faster decisions. The session promises actionable insights on leveraging AI to enhance resource allocation and develop result-driven strategies, ultimately elevating your dealership’s performance.
Key Session Takeaways:
- Develop a data strategy that enables AI-driven insights and decision-making across your dealership or group.
- Create a data model tailored to your business goals, focusing on key performance metrics and the setup of GA4 and marketing platforms for actionable insights
- Evaluate and synthesize data from marketing channels and operations to optimize budget allocation and improve campaign outcomes
Get ready to elevate your dealership’s marketing game to the next level with AI-driven strategies and insights.
About Autograph
Autograph Analytics, founded by Bryan Nguyen, Joe Leano, and Steve Barker, combines over 20 years of experience in data analytics within the automotive industry. The company specializes in transforming complex data into actionable insights, offering strategic solutions tailored for automotive dealers and groups. Autograph’s reporting platform, which serves over 300 dealership clients across North America, is designed to streamline data management and enhance strategic decision-making.
Recently, Autograph won Kain Automotive‘s Shark Tank award for their industry-first AI data analyst. This groundbreaking tool allows dealerships to ask plain language questions about their data and receive complex data analysis instantly, eliminating the need for analysts or consultants. This saves significant time and money while enabling data-backed decisions.
Additionally, Autograph was nominated as Tech BC’s Startup of the Year and reached the final round of the Grizzly Pursuit Competition at the prestigious Innovate West Conference.
DDCE2024 Events
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive labs
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
