The session schedule for the 2024 Digital Dealer Conference & Expo (#DDCE2024) is now live!
#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.
Here’s a look at some of the sessions you can attend this October:
Greg Gifford of SearchLab Digital will present Forget the Snake Oil: A Data-Based Approach to SEO, an advanced two-part session dedicated to SEO. Gifford will share hard data from research on over 3,000 dealerships , that you can use as a detailed SEO playbook for 2025. Gifford will outline what kind of content to write, how to optimize your site, how to get more links from other websites, how to set up and optimize your Google Business Profiles, and how to get more reviews from local customers.
In Advertising in Spanish: It’s Not Just for Texas, WYN Solutions’ Venus Toro will detail how the Spanish-speaking population is the largest minority market – and growing. In 2020, the Hispanic market commanded over $1.9 trillion in purchasing power, an increase of 87 percent from 2010. Interestingly, the states with the fastest growth in the Hispanic market are not along the southern border. The states with greater than 100% growth in Hispanic populations are North Dakota, South Dakota, Montana, Idaho, New Hampshire, Oregon, Washington, Massachusetts and Pennsylvania. This means that Spanish-language marketing is key for dealers from coast to coast. Dealers will be able to take away key lessons in both their messaging and their sales training to improve their ability to attract and retain Hispanic car buyers.
The keynote panel discussion GA4, EVs & AI, Oh My! will kick-off the second day of #2024DDCE. April Simmons of Horne Auto Group, Ashley Cavazos of DeMontrond Auto Group, “Big” Al Gillespie of Feldman and Mark Wahlberg Automotive Groups and Kevin Frye of Jeff Wyler Automotive Family will explain how this team of automotive marketing wizards is evaluating marketing effectiveness with GA4, developing initiatives for greater EV sales success, and the plans they are making to survive in a cookie-less world, and so much more.
In an era where digital privacy norms are shifting and the reliance on third-party data is becoming increasingly untenable, automotive dealerships are facing a pivotal moment. The session How to Navigate in a Post-Cookie Era. features Horne Auto Group’s April Simmons, BZ Consultants Group’s Brooke C. Furniss, PureCars’ Hannah Lifson and PCG Digital’s Sarah Ciociola and is designed to equip your dealership with the knowledge and tools to leverage the gold mine of first-party data you already possess.
Jake Hales of Gee Automotive Companies will present How to Turn a Vendor Into a Partner. While there are many benefits of having a partner, including networking opportunities and investment opportunities, this session will define how to assess vendors and identify whether they can be a partner, offering an outline of the five tactics to help turn your vendors into partners.
Generations Digital’s George Nenni will present a two-part session, Unlocking the Secrets of GA4 Conversion Tracking, pulling back the curtain on proven GA4 event and conversion setup, and leveraging real-world dealer website examples to demonstrate best practices. Nenni will dive deep into GA4 events and conversions, and you’ll leave knowing how to analyze traffic across channels and campaigns to eliminate data blind spots. With simple step-by-step guidance, this session will help you avoid analytic pitfalls that send ROI reporting off course.
Personal Branding Crash Course for Your Sales Team featuring Jack Feltgen of Frank Kent Motor Company will explore how management can outfit their sales staff with the tools to build their own personal brands to increase lead generation, differentiate themselves in the market, and strengthen relationships within their own four walls. Learn the benefits, common objections, and how to teach your team how to get started using social media content.
The nephew to Evel Knievel will share his plan to Stop the Daredevils at Your Dealership. Informativ‘s Curtis Knievel will cover how daredevils at your dealership are putting you at risk for ID fraud, FTC fines, and class action lawsuits. This session, will detail the simple guardrails you can put in place to control your process, your compliance risks, and even your costs. And attendees will have a chance to win a cool Evel Knievel Stunt Cycle!
DDCE2024 Events
Digital Dealer Conference & Expo will include:
- Enhanced networking: more meetups and fun ways to connect throughout the event
- A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
- An expo hall with 120+ cutting-edge auto retail solutions
- 75+ actionable sessions
- Masterminds and interactive labs
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:
- Dealership (exclusively for dealers and employees of a dealership)
- OEM (exclusively for vehicle manufacturers)
- Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)
Click here to register now.
