One of the best parts about attending the 2024 Digital Dealer Conference & Expo is getting a chance to hear the perspective of new speakers at our sessions. And #DDCE2024 is no exception.

This year, we have new leaders in the automotive industry that will give presentations over the three days at the conference on subjects such as advertising, social media, customer experience, artificial intelligence and much more.

#DDCE2024 is a 2.5-day event, Oct. 8-10, 2024, at MGM Grand in Las Vegas that will bring together automotive dealers, OEMs, thought leaders, and solution providers to power business growth and connections. The 2024 Digital Dealer Conference & Expo is your chance to discover innovative solutions and gain cutting-edge strategies, actionable insights, and new ideas to implement for maximum impact.

Check out some of this year’s first-time speakers at #DDCE2024 and the subject of their sessions:

Ashley Bales

Ashley Bales, Social Media and Special Projects Manger with Mark Miller Subaru, will host a session titled Engaging Audiences on the Move: How to Fuel Brand Loyalty with Interactive Campaigns and Influencer Partnerships. Bales will delve into the strategic execution behind Mark Miller Subaru’s innovative “You’ve Been Bleu’d” campaign, illustrating the profound impact of seamlessly integrating physical activations with digital platforms to supercharge social media engagement.

Ben Chodor

CallRevu’s CEO Ben Chodor will deliver a session titled Leveraging Customer Intelligence and Intimacy: Revolutionizing the Automotive Customer Experience with Data. Chodor’s presentation proposes to explore how leveraging data to deliver actionable comprehensive insights leads to outcomes, redefining the customer experience in the automotive industry.

Ali Haeri

Ali Haeri is SVP of Marketing for MNTN. His session is titled How to Transform Incremental Reach into Incremental Results on CTV, geared to marketing and advertising professionals. Haeri will examine how connected TV advertising resembles traditional TV, but it’s not just for brand building.

Brett Hall

VP of Sales and Marketing for EMG, Brett Hall will host a session titled How to Tame the Wild West of Streaming Advertising. With streaming advertising is in its infancy right now, Hall’s session will show how the medium is ripe with “pros” showing dealerships ways to measure the effectiveness of the different campaigns. This advanced session that will share how to track your streaming viewers through to the actual sale to determine real ROI.

Shean Kirin

Dealer Alchemist CEO Shean Kirin will lead a session titled Speed to Lead: Dynamic Ad Alchemy. Dealers face the challenge of keeping their inventory advertising dynamic, engaging, and effective. Kirin’s session is designed to equip automotive dealers with the insights and tools necessary to transform their advertising strategies. This session will delve into recognizing and overcoming the roadblocks of stagnant advertising strategies, mastering the fundamentals of dynamic advertising, optimizing ad setups for peak performance, creating a holistic marketing strategy, and leveraging data for continuous growth.

Curtis Knievel

Informativ’s Curtis Knievel, the nephew to Evel Knievel, will share his plan to Stop the Daredevils at Your Dealership at his session at #DDCE2024. His family knows a little something about taking risks, and in this presentation, Knievel will share how daredevils at your dealership are putting you at risk for ID fraud, FTC fines, and class action lawsuits.

James Johnson

VDX.tv’s VP, Account Planning, James Johnson, will be present a session titled Take the Wheel, Gen Z this  year. As the automotive  industry balances driving short-term profitability while remaining focused on long-term growth through electric vehicles, autonomous technology, and connected services, a new generation has come of age. In this session, learn how to account for the increasing buying power of Gen Z, their automotive shopping preferences, and how to reach them through marketing on their terms.

Alec Sullivan

Keller Creative Agency’s data engineer Alec Sullivan will present a session titled Falling in Love with the Numbers: From Sales Manager to Data Engineer. This session will unpack the transformative shift to digital marketing strategies from traditional within the automotive industry. Sullivan will take attendees through a dealership’s journey towards embracing digital marketing and the remarkable 40 percent increase in sales volumes that ensued.

Venus Toro

WYN Solutions’ Venus Toro will lead a session titled Advertising in Spanish – It’s Not Just for Texas. In this presentation, Toro will explore the trends in Hispanic purchasing at the brand level as well as during the actual purchase process. Dealers will be able to take away key lessons in both their messaging and their sales training to improve their ability to attract and retain Hispanic car buyers.

Derek Simonds

Derek Simonds, Executive Vice President, Automotive, Numa will lead a session titled Transformative Power of Autonomous AI Agents.  Simonds will detail how Generative AI (Gen AI), the technology powering ChatGPT, is poised to revolutionize the dealership landscape, fundamentally transforming how dealerships operate. Its ability to mimic human dialogue and perform cognitive tasks will catalyze a new era of hyper-efficiency—in both back and front office—and give rise to new business models, systems, jobs, and workflows.

DDCE2024 Events

Digital Dealer Conference & Expo will include:

• Enhanced networking: more meetups and fun ways to connect throughout the event
• A Speed Networking program, which offers dealerships and vendors a relaxed yet efficient way to explore a variety of innovative solutions
• An expo hall with 120+ cutting-edge auto retail solutions
• 75+ actionable sessions
• Masterminds and interactive labs
• And more!

Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. Digital Dealer Conference & Expo attendee badge types include:

• Dealership (exclusively for dealers and employees of a dealership)
• OEM (exclusively for vehicle manufacturers)
• Allied (anyone that supports, services, or sells solutions to dealerships falls under this category)

Click here to register now.