Dealer OPS & Leadership
Granting 3 Wishes to Take the Wish Out of Marketing
If given three wishes by a genie to help better support our clients’ goals, I’d ask these three questions: What’s your cost per sale? What’s your impression share for your name? How many salespeople do you have? Sure, there are hundreds of questions to ask. Millions...
Prodigy Releases Spanish Version of Its Online Sales Platform for Auto Dealers
SAN FRANCISCO, CA –April 23, 2019- — Prodigy, a unique, seamless online to in-store sales platform for automotive dealerships, today announced the release of a Spanish version of its online sales platform. The platform is built organically from the ground up in...
Recall Masters Appoints John Dunning as President
Automotive Recall Solutions Innovator Adds Industry and Technology Leader to its Executive Team April 23, 2019, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced the appointment...
The Most Important Part of Your Marketing Strategy – Creative
Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There's an easy way to see up to 50% brand lift and it doesn't require either of those things. Updating. Creative. Might seem like too...
Freebie Friday: How to Combat Flat Vehicle Sales
Bill Wittenmyer explains why dealerships shouldn't be afraid of slowing vehicles sales and the actions they can take to remedy that in this episode of Freebie Friday.
3 Innovative Recall Tactics
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be. Your...
What are the Odds?
On any given day, weathercasters in our area predict a 20% chance of rain. It’s a safe bet with a one in five chance of being correct. In an industry that tends to reward “Strong Wrong” more often than “Soft Right,” the bold and the brave may tell you that they can...
Profit By Action Quick Tip: Prospecting
Sales people are not order takers. It is your responsibility to understand that your sales process starts with PROSPECTING, not the meet and greet. This Profit By Action QuickTip has great suggestions to help you grow your prospecting network.
Textmaxx Pro Wins ‘Tech Tank’ Top Technology Product at 2019 Digital Dealer 26
Synopsis: Sarasota, Fla.-based Textmaxx Pro, a national SMS communication and marketing platform firm takes first place in Tech Tank competition during recent 2019 Digital Dealer 26 Conference and Expo. ORLANDO, Fla. — The fact that 88 percent of all business calls go...
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