Dealer OPS & Leadership
Optimize Your Digital Marketing and Advertising Campaigns
By Erica Danford, AVP of Managed Services, Dealer.com Great marketing is never accidental. Think back to what campaigns have stuck with you over the years. What do you remember about them? In all likelihood, it was the content, presented in a compelling way through...
Shifting to a Razor and Razor Blade Business Model
In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back. F&I...
A Simple Way to Capture Additional Service Revenue
In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to...
Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations
Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are...
KPA Services Wins Online Training Library Award for Second Year in a Row
Company recognized for its anytime, anywhere access to learning content LAFAYETTE, Colo. – July 9, 2019 – KPA, a leading provider of Environmental Health & Safety (EHS), HR Management, and Finance & Insurance compliance software and services, announced today...
Is Carvana Creeping into your Market?
We’ve all heard the hype around Carvana, and their mission to change the way consumers purchase vehicles. In the end, there are likely some learning lessons from Carvana for dealers, and I would argue that this has created much of the drive around digital retailing...
Warning: BlueKeep Malware Could be as Bad as WannaCry
Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking to infect thousands...
7 KPIs to Connect with Every Caller
By Tom Harsha, Chief Product Officer, CallRevu Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing...
Who Really Cares About Your Marketing?
By Travis Hafer, Marketing Consultant, Naked Lime Marketing You come home from work and all you want to do is sit down to watch Netflix. You used to dread scrolling through a variety of movies and shows you had no interest in. It took up time and the number of choices...
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