Dealer OPS & Leadership
Are You Ready for 2020?
By Doug Austin, Founder & President, StrategicSource Inc. In just a few weeks, 2020 will be here - bringing some significant opportunities and challenges for us to face. But before planning begins for 2020, let's look back at 2019 and review the current...
Google My Business: Your Secret Weapon to Boost Sales
If I told you there was a simple and cost-effective way to make your business more discoverable both online and in real life, would you like to know about it? Well there is! It's called Google My Business. What is Google My Business? Google My Business (commonly known...
Happy and Harmonious Holidays – are Possible!
By Kendall Rawls, Director of Development, The Rawls Group It is that time of year again, the holidays are upon us. To be fair, if we are paying attention to any of the retail outlets, the holidays have been here since October! The holidays exude feelings of family...
Introducing Our 2020 Theme: Defy Gravity
As we prepare for the launch of a new Digital Dealer mission and a series of exciting initiatives (more details to come in upcoming issues) we’re excited to introduce our 2020 theme, “Defy Gravity,” for Digital Dealer Orlando, FL (April 6-8, 2020) and Digital Dealer...
Calculating More Gross Profit
By Ed Kovalchick, CEO & Founder, Net Profit Inc. With expenses constantly rising in all categories, except the loaner and advertising credits, digging out some additional gross profit in all categories of fixed operations sales is getting more and more vital. If...
Digital Retailing Part 3: Digital Influence
By Melanie Borden, VP of Marketing, Celebrity Motor Cars Over the last few months I have been traveling down the road of digital retailing, a journey that the auto group I work for decided to take with a few select dealerships. The dealership group I manage all the...
Consistent Communication Strategy
By Angela Schlinz, BDC Director, Customer Traac Specialties in the medical field are normal for those in the healthcare industry. Orthodontists focus on correcting teeth, and dentists make sure the teeth and gums in your mouth are healthy. Imagine if your eye doctor...
Marketing That’s Moving the Metal
By Jim Boldebook, Founder, CBC Automotive Marketing Over the past three months, I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing strategies they feel are contributing to not only an increased share of market but...
Connected Cars – Whose Data Is it Anyway?
By Dan Beres, Managing Partner, Recall Masters I recently attended a Connected Car Show, and one of the most interesting presentations was cybersecurity for connected cars — why we should care and pay attention to this topic. It was, in fact, rather eye-opening. ...
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