Dealer OPS & Leadership
Auto Loan Originations Observations
Originations through June 2019 reported as of August 2019 12.3 million auto loans, totaling $286.2 billion, have been originated year-to-date. This is a 0.6% decrease in accounts and a 2.6% increase in balances over this time last year. Auto loans represent 86.6% of...
Slight Downturn in Lease Credit Approvals in October
Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September. CINCINNATI, OHIO (November 14, 2019) – Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in...
Manheim Names Julie Picard to New Role as Vice President of Industry Partnerships
Picard to foster collaborative relationships with NAAA, NIADA, IARA and others to influence the future of automotive remarketing ATLANTA, Ga. (Nov 12, 2019) – Building on its leadership within the industry and bold actions that are paving the way for clients to...
George Nenni Launches Google Analytics Certification Course and Generations Digital University (GDU)
Training program will launch in November and will cost $399 for a four-month subscription. Middletown, OH (November 12, 2019) – Generations Digital LLC, a leading provider of digital marketing consulting and training for the automotive retail industry, announced today...
Zeigler Motorsports’ In-House Restaurant To Debut New Name With Grand Opening Event
Zeigler Motorsports today announced that it will be hosting a week-long grand opening event for its recently renamed, in-house restaurant -- Trak-Houz Bar & Grill -- starting Monday, November 18, 2019 at 5003 Circle Park Drive. The dealer also plans to hold an...
What You Shouldn’t Overlook in Your Marketing Strategy
Mike Correra shares one important piece of an effective dealership marketing strategy that is most often overlooked.
Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds
Predictive personalization key to matching precedent set by non-auto retailers Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000...
Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year
Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with...
How to Effectively Respond to Leads
Lehel Reeves shares a tip about how dealerships should respond to leads received from a consumer that converts through a video.
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