Upcoming Webinars

Digital Dealer Webinars are a great resource for automotive professionals who want to stay current in the industry. Each webinar is offered at no charge to attendees and provides live, interactive, and educational insights, built around the most up-to-date data and trends.

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Webinars On-Demand

Access the most recent Digital Dealer Webinars on-demand and discover the latest best practices and emerging trends in the auto industry!

Reality Check: Who’s The Chump?

Reality Check: Who’s The Chump?

Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4’s VP, Rob Stoesser, and Laurie O’Brien, VP of Client Services as they explain why there may be a gap between your expectation and your vendor’s abilities. They’ll dig into business models to truly understand your goals vs. your vendor’s goals.

Making the Shift from Linear to Streaming TV

Making the Shift from Linear to Streaming TV

Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new generations of streaming audiences.

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally

How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire’s Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to create digital experiences that foster relationships, increase profits, and set your dealership apart.

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers

As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of digital marketing. Join C-4 V.P. Rob Stoesser, and C-4 Creative Director, Billy Sawyer, as they walk you through how to revive your online presence so users will do what you want them to do – convert.

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Apple Maps Makes a Run at Google Maps: How Dealers Should Respond

Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps applications. This webinar will help you to know how to respond to Apple’s new customer ratings capabilities.

Driving the Future: Owning Your Used Vehicle Market

Driving the Future: Owning Your Used Vehicle Market

Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and optimize your used car business.

SMS Marketing 101 for Dealerships

SMS Marketing 101 for Dealerships

This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.

Lender Driven Sales Automation

Lender Driven Sales Automation

As part of a 4-part series “Selling in a Covid-19 World”, we will discuss the setup and execution of the digital sale through a critical partnership – lenders. You’ll learn to enhance the relationship with existing lender partners as a new digital channel, uncover opportunities to increase vehicle sales and automate the consumer journey, and drive consumer loyalty and retention.

How To Avoid OSHA’s Top 5 Dealership Violations

How To Avoid OSHA’s Top 5 Dealership Violations

From OSHA penalties to workers’ compensation claims to legal, operational, and reputational costs, your dealership can pay a significant toll. Learn how to avoid becoming another OSHA statistic with KPA’s Certified Safety Professional.

Used Vehicles, Digital Inspection, New Customers

Used Vehicles, Digital Inspection, New Customers

In this tight used car market, digital inspections can be an integral part of your used vehicle service and sales. Learn the basics of digital inspections, best practices on how to perform and share inspections, and build a “wear history” to bring customers back.

Weaponize Your SEO

Weaponize Your SEO

This webinar will teach you how win deals and dominate SERPs with an aggressive SEO strategy. You will learn how to identify weaknesses in your SEO strategy to build a SEO weapon, understand where (and why) the industry is moving, and walk away with the questions you should be asking your SEO vendor.

Multiply Your Car Sales By Giving Buyers What They Want

Multiply Your Car Sales By Giving Buyers What They Want

Take a deep dive into consumer trends and learn what an ideal car shopping experience looks like post-covid. By understanding your buyers, you can solve many common challenges that are preventing sales teams from closing deals, and how changes in the buyer journey can exponentially multiply your sales. Special Offer for all those that attend our webinar – You won’t want to miss this opportunity!

6 Local SEO Myths that Need Busting for Dealerships

6 Local SEO Myths that Need Busting for Dealerships

Join Podium experts to learn about 6 local SEO myths that need busting. Find out how you can improve your online reputation and GMB listing, gather more high-quality reviews, and discover the new consumer trends.

A Deeper Dive into Google My Business…With Google

A Deeper Dive into Google My Business…With Google

Join Friendemic as they look deeper into Google My Business, this time with Google joining them! Learn how to optimize your Google My Business pages, for Sales, Service and Parts. This session includes new data on how separating your GMB listings with fully optimized pages can dramatically increase the calls, directions and web clicks you see. Bring your questions to the Q&A with Google.

Decrypting Streaming Media: A Podcast-Style Discussion

Decrypting Streaming Media: A Podcast-Style Discussion

The first in a new series! After delivering 39 monthly webinars on the Digital Dealer platform, C-4 is taking a new approach with Digital Dealer in 2021. Join C-4 V.P. Rob Stoesser as he interviews Caroline Allie, C-4 Head of Media, for a podcast-style discussion about all things automotive streaming media.

Selling in a COVID-19 World

Selling in a COVID-19 World

It is a new year and a new world when it comes to selling cars. Pre-COVID only 30% of people were comfortable buying cars online. That number has now jumped to 66%. If you are trying to move your dealership towards more online sales, but really don’t know where to start, this webinar is for you!

The Tough Questions You Should Be Asking Your Agency

The Tough Questions You Should Be Asking Your Agency

Let’s look behind the sparkly presentations and the dazzling charts. Let’s tear it down to the basics and determine if your chosen partners actually have the capabilities to get you to your goals in 2021.

Revolutionize the way your dealership does communications

Revolutionize the way your dealership does communications

Learn strategies to create a digital lot that is as engaging and informative as your physical lot, and uncover the keys to getting vehicles online faster, with increased high-quality imaging, interactivity, and personalized content.

Digital Dealer