Digital Dealer Webinars are a great resource for automotive professionals who want to stay current in the industry. Each webinar is offered at no charge to attendees and provides live, interactive, and educational insights, built around the most up-to-date data and trends.
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Digital Dealer Webinar Series
Introducing the Digital Dealer Webinar series. Focused on pertinent topics important to the dealership community, this new series is perfect for those looking to expand their industry knowledge without having leaving the office.
What to Expect:
- Actionable insights to put in place immediately for short and long-term success.
- The opportunity to respond to the trends before they impact your business.
- Access to continuing education designed to help you keep a solid pulse on how to improve business and client engagement.
Webinar Series Dates and Topics:
June 22, 2023 – Digital Worlds & Experiences
From social media strategies to omnichannel marketing and more, dive in deep on how you can corner your marketing and promotional efforts to build world class digital experiences with your customers.
November 9, 2023 – Innovate & Optimize
Our fall series is focused on optimizing your marketing campaigns and operations for the best ROI and engagement.
Stay tuned for more series details!
For those interested in a webinar series sponsorship, contact us today and learn how you can be a part of this exciting new approach to continuing education in the auto dealership space.
Access the most recent Digital Dealer Webinars on-demand and discover the latest best practices and emerging trends in the auto industry!
Opportunity in Chaos – Winning Social Media Strategies for 2022
Tune in with C-4’s Rob Stoesser, VP, OEM & guest expert Brittany Rogers, Associate Director, Paid Social, to learn how winning dealers will leverage Social Media in 2022 to win sales, orders, and market share – all while reducing costs.
5 Auto Marketing Strategies to Win Locally
Join this webinar as industry experts uncover five auto marketing strategies to beat your competition and fast-track your sales process. You’ll hear real-life case studies and walk away with SMS marketing best practices.
Data-Driven Video: Fuel for a Full Funnel
Think video can only be used to drive awareness? Think again. Today’s savvy dealers are leveraging video to reach customers at every point in their shopping journey, and they’re doing so using data-driven techniques that provide tremendous ROI.
How to Set Up Systems and Processes to Save Time in 2022
Join us for this free webinar, sponsored by Divvy, to learn which easy-to-implement processes and systems can help auto dealers save time, maintain 100% control over their spending, and keep fraud at bay.
Don’t Call, Don’t Email: The Benefits of Text-First Customer Communications
Join this webinar as auto industry veterans explore how texting accelerates auto sales and boosts service satisfaction rates. You’ll hear real-life examples, gain key insights from J.D. Power’s recent CSI study, and get a blueprint for leveraging SMS marketing effectively.
Does your dealership need a mobile app?
Join this session to learn all about the “dos and don’ts” of mobile app development. In this webinar, you’ll hear first-hand advice from the Market Director of a Texas dealership that has successfully rolled out a custom mobile app and found it not only increased sales but also improved on-time payments and grew their service business.
Building Market Share without Inventory
For the past several weeks, C-4 Analytics has been speaking with both dealer clients and prospects – collecting their perspectives on the “Inventory Crisis” (their phrase, not ours). The feedback we heard was alarming. Dealers are postponing important marketing strategy decisions and effectively trying to wait it all out.
Smart cards 101 | How dealerships can control spending, while increasing individual budgets
Join us for a free webinar to learn how corporate “smart cards” allow dealerships to give all staff members their own corporate card, all while maintaining 100% control over their spending and keeping fraud at bay.
Why Dealers Should be Texting in 2021 (And How to Get Started)
In this webinar, we’ll discuss how using messaging will significantly boost your customer service, while vastly improving your retention. We’ll also give you five tips and tricks for implementing a messaging strategy that works best for your dealership.
How to Use Precision Targeting to Drive New Service Customers
It’s been a tough year for selling cars. Although sales are on the rise, they are nowhere near where they should be due to the semiconductor chip shortage resulting from the COVID-19 pandemic. With production at a standstill, there are simply fewer cars on the lot to sell. In this webinar, V12 will focus on actionable ways dealerships can drive business today to the service department. Leave this webinar with a plan of action you can implement today to drive new customers and revenue to your dealership.
Focus Group for a New Auto Tech Product
AutoSigma is looking to release its new product for dealerships into beta but seeking feedback from new franchise car dealerships. Marketing directors, BDC directors, internet directors, general managers, and dealer principals of franchise automotive dealerships are invited to participate in this focus group session.
How to Enhance the Car Buyer Experience Across Every Stage of the Customer Journey with Live Chat
It’s a known fact that not all leads are created equal, and filtering through leads to find out who is ready to buy and who is not is something that every dealer must deal with. However, what if you didn’t have to waste 10 minutes on each one figuring that out? And what if there was a way to quickly identify the car buyers who were ready to buy and build a more loyal customer base at the same time?
Your Secret Weapon to Winning Market Share in a Volatile Environment
Remember Scarface? Imagine Tony Montana as a car dealer (“Say Hello to My Little Friend”)! No one would move on his sales territory. Yet everyone is selling into your PMA! You want to win the market-share war? Come meet your new little friend. Every car dealership has been making buckets of money for over a year, yet no one is gaining market share!
How to Increase Sales & CSI with Innovative Digital Customer Engagement
Digital engagement is nothing new to the automotive industry — but it is evolving. To keep up with today’s shoppers, dealerships need to create innovative experiences that build relationships and drive deals. Join Acquire and Level 4.0 to learn how their automotive clients are beating the competition with superior digital engagement.
Reality Check: Who’s The Chump?
Many dealers are less than pleased with how their digital vendors manage their accounts. What they expect from their marketing agency is not what they actually receive. Join C-4’s VP, Rob Stoesser, and Laurie O’Brien, VP of Client Services as they explain why there may be a gap between your expectation and your vendor’s abilities. They’ll dig into business models to truly understand your goals vs. your vendor’s goals.
Making the Shift from Linear to Streaming TV
Join Amazon Advertising and PureCars to learn what dealers need to know about making the shift from linear to streaming TV ads, better known as over-the-top or “OTT.” You will gain new insights into consumer trends and learn how to reach new generations of streaming audiences.
Elevate Your Virtual Showroom: How to Build Customer Relationships Digitally
How can your dealership stand out from the crowd online when everything—price, manufacturer incentives, financing offers—is virtually the same from dealer to dealer? Acquire’s Amrit Dhangal and Jamie Kent of Shift Digital will teach you how to create digital experiences that foster relationships, increase profits, and set your dealership apart.
Horizontal Marketplaces: Reaching Car Shoppers in the New Normal
Come and learn from OfferUp Auto why millions of mobile users are shopping and buying via a horizontal marketplace each year and how to fully leverage horizontal marketplaces to grow your dealership’s business for years to come.
Give The People What They Want: A complete guide to creating better experiences for today’s auto shoppers
As the automotive industry takes a giant leap into the digital age, users expect personalization, simplified experiences and information that loads quickly. C-4 Analytics understands this ever-evolving landscape and can guide you to the new age of digital marketing. Join C-4 V.P. Rob Stoesser, and C-4 Creative Director, Billy Sawyer, as they walk you through how to revive your online presence so users will do what you want them to do – convert.
Apple Maps Makes a Run at Google Maps: How Dealers Should Respond
Designed for Dealers and Digital Marketing Directors, this session will explain the differences between Apple and Google Maps for 2021 and how this impacts your business. Join Ali Fawaz as he shares the importance of ratings and reviews on your maps applications. This webinar will help you to know how to respond to Apple’s new customer ratings capabilities.
Driving the Future: Owning Your Used Vehicle Market
Do you have a plan to combat the big guys buying up your trade-ins directly from consumers in this increasingly digital world? In this webinar, industry expert Randy Barone of ACV Auctions will show you how to break away from the pack to own and optimize your used car business.
Dealer Profits To The Moon! A WallStreetBets Playbook For Thriving During Inventory Challenges
Join C-4 Analytics for an instructive discussion on how to leverage lessons from the Reddit thread WallStreetBets to bring dealership profits ‘to the moon’ and win during this inventory challenged landscape!
SMS Marketing 101 for Dealerships
This webinar will get you up to speed on SMS marketing, covering everything from simple tips and tricks to compliance to building a world-class opt-in flow.
Lender Driven Sales Automation
As part of a 4-part series “Selling in a Covid-19 World”, we will discuss the setup and execution of the digital sale through a critical partnership – lenders. You’ll learn to enhance the relationship with existing lender partners as a new digital channel, uncover opportunities to increase vehicle sales and automate the consumer journey, and drive consumer loyalty and retention.