This “DIY Search & Social Digital Audit For Car Dealers” webinar provides a step-by-step guide on how to evaluate and enhance your dealership’s digital marketing strategies. In this session, attendees will learn the steps needed to complete a Do-It-Yourself assessment of your store’s online presence, focusing on key areas including search engine optimization (SEO), search engine marketing (SEM), social media advertising, and competitive analysis.Â
Justin Friend, SVP of Dealers United, and Dale Hewett, VP of Media at Dealers United, will walk you through exactly what you need to identify where your digital strategy is strong, but more importantly, where it falls short. You’ll gain insights into the latest organic and paid best practices, along with the tools that will make your dealership stand out in the overcrowded online environment.
Discover how to optimize your dealership’s SEO to climb search rankings, fine-tune your SEM campaigns for maximum ROI, and create social media strategies that engage customers throughout their buying journey. Plus, learn to leverage competitor analysis to gain a strategic edge and outperform in your market.
After this webinar, you will be empowered with practical, actionable techniques to:
- Jump to the top of the organic results on search engines like Google
- Determine if your SEM strategy is maximizing your budget
- Find gaps and opportunities in your social media strategy
- Steal tactics from competitors to gain market share
Don’t miss this opportunity to transform your dealership’s digital performance and stay ahead in the fast-paced automotive digital landscape.
Justin Friend is the Sr. Vice President of Dealers United, a full-service digital agency that helps automotive dealerships solve business challenges through Search and Social Media marketing. Justin has helped lead the way for auto dealers to optimize and measure performance using top digital platforms like Google, MSN, Meta, Snapchat, TikTok, and Pinterest. Driven by client success, Justin takes pride in delivering exceptional results and customer experience, leveraging over 20 years of automotive marketing experience.
Dale Hewett, Dealer United’s Vice President of Media, has a deep background in leveraging search engine traffic to help businesses increase their sales, both inside and outside of automotive. In addition to being a US Army veteran, he has a bachelor’s degree in Business Administration and also holds a Master of Science. He believes search engines provide a never-ending puzzle of solutions to many digital marketing needs, and enjoys solving that puzzle for dealers nationwide.