Marketing & Advertising

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

By Peter Duffy, Founder/CEO, Dealer Image Pro A picture is worth a thousand words, but in today’s world of automotive digital retail, it needs to be worth a thousand clicks. That’s because while more people are shopping online today for cars and trucks, they’re making...

By Tim James, COO, FlickFusion Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers...

By Pete MacInnis, Founder and CEO, eLEND Solutions In late 2021, we sought out the answer to the question - In the Post-Pandemic New Normal, Where does Digital Retailing End? After surveying automotive dealers across the US, some of what we heard was predictable, some...

By Tim James, COO, Flick Fusion Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like...

By Kevin Frye, Marketing Director, Jeff Wyler Automotive Family Join fellow dealer Kevin Frye for a deep dive into the latest automotive issues during his session, Don't Mind Me - Just Sipping Some Tea, at Digital Dealer Tampa 2022! If I am to believe my two children,...

By George Nenni, Founder, Generations Digital Let’s face it, for most consumers today, Google Search has become the yellow pages. Nearly every time these consumers are searching for a plumber, a haircut, or a source for brake repairs, they are turning to Google. For...

By Beth Walter, Senior Product Manager, Solera We are a phone-addicted society. People are constantly looking at their phones at work, at home, and while out with friends and family. So, why do so many dealerships rely solely on direct mail and email for their service...

By Andrew Garberson, Head of Marketing, Recurrent Advertising is surprisingly conformist. With the Super Bowl being a possible exception, think for a moment about all of the ads from our industry from the last 12 months and I bet that the list of similarities is as...