Marketing & Advertising

Social Listening With Video

Social Listening With Video

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

How to Use Video to Increase Your Service Revenue

How to Use Video to Increase Your Service Revenue

By Tim James, COO, FlickFusion Have you ever been frustrated because a customer turned down a service recommendation? Perhaps they hand you the excuse that they need to consult with a spouse, friend, or family member before they accept. The problem is most consumers...

In the Post-Pandemic New Normal, Where Does Digital Retailing End?

In the Post-Pandemic New Normal, Where Does Digital Retailing End?

By Pete MacInnis, Founder and CEO, eLEND Solutions In late 2021, we sought out the answer to the question - In the Post-Pandemic New Normal, Where does Digital Retailing End? After surveying automotive dealers across the US, some of what we heard was predictable, some...

Video Is Essential for Personalization & Branding

Video Is Essential for Personalization & Branding

By Tim James, COO, Flick Fusion Why does everyone like Super Bowl commercials? Heck, some people watch the Super Bowl just to see them! Companies spend millions of dollars for a 30-second slot both during and leading up to the Super Bowl. And why do consumers like...

How to Win Local Search for Service

How to Win Local Search for Service

By George Nenni, Founder, Generations Digital Let’s face it, for most consumers today, Google Search has become the yellow pages. Nearly every time these consumers are searching for a plumber, a haircut, or a source for brake repairs, they are turning to Google. For...

3 Strategies to Increase Service Retention

3 Strategies to Increase Service Retention

By Beth Walter, Senior Product Manager, Solera We are a phone-addicted society. People are constantly looking at their phones at work, at home, and while out with friends and family. So, why do so many dealerships rely solely on direct mail and email for their service...

Marketing Lessons Found in Today’s EV Advertising

Marketing Lessons Found in Today’s EV Advertising

By Andrew Garberson, Head of Marketing, Recurrent Advertising is surprisingly conformist. With the Super Bowl being a possible exception, think for a moment about all of the ads from our industry from the last 12 months and I bet that the list of similarities is as...

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