Marketing & Advertising

By Tim James, COO, FlickFusion The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media. I remember when it was revolutionary for an inventory syndication company to take still photos and...

By Jeff Allen, Vice President, Client Experience, PureCars Limited vehicle supply and increased consumer demand does not mean dealers should pull back from advertising. Dealers should remain focused on a few key strategies, such as shifting advertising spending to...

By Dan Dulik, Director, Product Marketing, CDK Global As an industry, we’re famous for flooding the airwaves with ads. We also collectively spend millions every month on paid search. There will always be a role for these strategies, but it’s time to dust off that...

By Mike Rich, Director of Marketing, RevolutionParts Marketing parts and accessories is crucial to the success of every parts department. Without a solid marketing strategy, parts departments can get left in the dust when the rest of the dealership performs well. When...

By Jonathan Lucenay, CEO, Client Command “Data privacy and its impact on automotive marketing.” It was positioned to be a headlining story of 2021 as dealers evaluated the impact on their advertising strategies. But, between the ongoing vehicle inventory shortages and...

By Lawson Owen, Founder & CEO, Proactive Dealer Solutions Are you interested in success or committed to it? It’s likely we think we’re committed, but as the saying goes “actions speak louder than words.” I’m thinking specifically about the fact that the majority...

 By Ben Stewart, PPC Analyst, SmartSites Choosing advertising is difficult. In a car dealership, one of the most challenging parts of the numerous decisions for a general manager, owner, or internet director (I was one and we go by many titles!) is knowing where to...