Marketing & Advertising

The Future of Video Marketing

The Future of Video Marketing

By Tim James, COO, FlickFusion The majority of consumers prefer video content which is why social media and streaming services thrive (and prefer) this form of media. I remember when it was revolutionary for an inventory syndication company to take still photos and...

Why It’s Time to Dust Off Your Marketing Playbook

Why It’s Time to Dust Off Your Marketing Playbook

By Dan Dulik, Director, Product Marketing, CDK Global As an industry, we’re famous for flooding the airwaves with ads. We also collectively spend millions every month on paid search. There will always be a role for these strategies, but it’s time to dust off that...

5 Marketing Mistakes the Parts Department Makes

5 Marketing Mistakes the Parts Department Makes

By Mike Rich, Director of Marketing, RevolutionParts Marketing parts and accessories is crucial to the success of every parts department. Without a solid marketing strategy, parts departments can get left in the dust when the rest of the dealership performs well. When...

What Zillow Can Teach Dealerships

What Zillow Can Teach Dealerships

By Meredith Steiner, Sr Director, Marketing, Foureyes So I bought a house this month. And I found it with the help of an automated email. If you haven’t been in the real estate game in the last few years, you may not be familiar with Zillow, but in August 2021 it...

Apple’s iOS 15 Update and Your Dealership’s Email Marketing

Apple’s iOS 15 Update and Your Dealership’s Email Marketing

By Jonathan Lucenay, CEO, Client Command “Data privacy and its impact on automotive marketing.” It was positioned to be a headlining story of 2021 as dealers evaluated the impact on their advertising strategies. But, between the ongoing vehicle inventory shortages and...

Digital Dealer Las Vegas: Event Details & Updates

We’re so excited to see everyone in person at Digital Dealer Las Vegas. In this video, a few members of our team, including Alissa Calvaruso, Melissa Green, and Kim Moore, share a brief update - detailing what you can expect at the show and our commitment to bringing...

Why Voice Technology Is the Next Big Thing for Your Service Department

Why Voice Technology Is the Next Big Thing for Your Service Department

By Lawson Owen, Founder & CEO, Proactive Dealer Solutions Are you interested in success or committed to it? It’s likely we think we’re committed, but as the saying goes “actions speak louder than words.” I’m thinking specifically about the fact that the majority...

Why Google Ads Are a Great Investment for a Car Dealership

Why Google Ads Are a Great Investment for a Car Dealership

 By Ben Stewart, PPC Analyst, SmartSites Choosing advertising is difficult. In a car dealership, one of the most challenging parts of the numerous decisions for a general manager, owner, or internet director (I was one and we go by many titles!) is knowing where to...

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