Marketing & Advertising

It’s Time for Your Dealership to Advertise on Streaming Audio

It’s Time for Your Dealership to Advertise on Streaming Audio

By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...

What the Data Reveals: Communication was Always the Key

What the Data Reveals: Communication was Always the Key

By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...

How to Market Your Crypto Advantage

How to Market Your Crypto Advantage

By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....

Bridge the Gap Between Online and On-the-Lot Sales With Video

Bridge the Gap Between Online and On-the-Lot Sales With Video

By Tim James of Flick Fusion Change happens at an ever-escalating pace. Think about how you are currently reading this blog; on your computer or a smartphone that you purchased just a couple of years ago, that is likely already three models outdated. It can be hard to...

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....

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