Marketing & Advertising
Transparency in the Car Buying Process
By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
5 Ways To Save Money on Dealership PPC Marketing
By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high consumer...
10 Questions to Ask When Hiring a Social Media Manager
By Kathi Kruse, Founder, Kruse Control Inc. Every dealership wants to grow. But the complexities of social media have increased, and one of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager requires assessing your...
Dealer Magazine Interview with Ollin A. Dunford II of Nalley Toyota Stonecrest
Ollin A. Dunford II is the Executive General Manager of Nalley Toyota Stonecrest, a part of Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retailers in the U.S. The Corporate Group had a record year in Net Profit, including a record year in...
How End of Year & Holiday Dealer Advertising Will Look Different This Year
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Each year toward the end of November and throughout December, the world of automotive enjoys its own version of the holidays with its flurry of end-of-year and seasonal...
Make Them Love Your Dealership
By Jason Ezell, VP of Partner Communications, FlickFusion In order to sell a vehicle, two things need to happen. The consumer needs to become emotionally attached to a vehicle, and they need to become emotionally attached to your dealership. The traditional road to...
Digital Dealer Las Vegas 2022 Exhibitor Spotlight: DealerSys
The Startup Alley section of the Digital Dealer Las Vegas 2022 expo hall featured many innovative solution providers. The Exhibitor Spotlight below features DealerSys, one of the exhibiting companies in Startup Alley at Digital Dealer Las Vegas, Oct. 11-13, 2022!...