Marketing & Advertising

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....

The Most Profitable Hour You’ll Spend All Year

The Most Profitable Hour You’ll Spend All Year

By Shean Kirin, Founder and CEO, Dealer Alchemist So often, when we audit a dealership's marketing spend, our team finds an enormous amount of waste. Between the services for managing their website, managing conversion, supervising social spending, and ensuring things...

Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

Ultimate Ad Placement Strategy for Today’s Auto Buyer Journey

By Molly Dennehy, Brand Manager, Dealers United In today’s digitally dominated world, it is more important than ever to meet potential auto shoppers where they are online. And it is no shocking secret that today’s savvy consumers (as well as their moms, coworkers, and...

4 Ways to Boost Owner Retention Program ROI

4 Ways to Boost Owner Retention Program ROI

By Earl Asbill, National Director of Marketing for Vehicle Solutions, Solera Owner retention programs (ORPs) are nothing new, but every so often it is beneficial to review your dealership’s service marketing efforts and returns. Are you getting the most out of your...

Time to Develop a Highly Differentiated Local Dealer Brand

Time to Develop a Highly Differentiated Local Dealer Brand

Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…

3 Essential Team Management Tactics for Successful Social Selling

3 Essential Team Management Tactics for Successful Social Selling

It’s a new challenge for auto retailers to control the customer experience in this context, and customers are in the driver’s seat. Specific automotive social selling team management tactics can be applied so that salespeople serve customers…

Digital Dealer Tampa 2022 – Conference & Expo Highlights

Digital Dealer Tampa 2022 – Conference & Expo Highlights

On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.

Social Listening With Video

Social Listening With Video

By Tim James, COO, Flick Fusion It is a well-known fact that video marketing is the most desired and powerful way to engage customers. There are many ways to use video to engage customers including explainer videos, video walkarounds of vehicles, live interactions,...

Digital Dealer