Marketing & Advertising
Home is Where the Money is
By Tim James, COO, FlickFusion Video Marketing As we head into 2022, a dramatic shift has occurred in online consumer shopping behavior, according to Forbes. While online shopping was growing, COVID hit, forcing an even larger number of consumers to do their shopping...
How to Market and Merchandise Your CPO Program
By Jeremy Beck, Vice President Sales Operations, APCO Holdings/EasyCare Certified pre-owned (CPO) programs deliver a win-win for both consumers and dealerships. Consumers appreciate the peace of mind that comes with owning a quality vehicle and the protection that a...
To Be Successful, Stop Talking About Yourself!
By Tim James, COO, FlickFusion Video Marketing A very interesting article by Entrepreneur shares an analogy about how marketing is a lot like dating. The article explains that marketing is essentially about building relationships with your consumer audience. Most...
The Metaverse and What it Could Mean for Your Dealership in the Future
By Natesh Muthalan, Lead Consultant, Infosys The traditional way of purchasing a vehicle has changed significantly with the evolution of the Internet, where research and buying decisions happen before the customer even reaches the dealership. The pandemic shifted...
Some Radical Truth on Paid Search Advertising
By Lisa Gener, Vice President of Sales, Dealer Alchemist I’m running as fast as I can, not from something but, for something. My lungs are on fire, I’m sweating, there’s no one else around… and then the alarm sounds. I’m flooded with adrenaline and the realization...
Don’t Let “Writer’s Block” Stop Your Video Marketing Efforts
By Tim James, COO, FlickFusion Most dealerships understand the importance of effective marketing. Heck, you’ve been doing it for years. Every medium, every day and go big on Friday! As online content has grown, so has consumer preference for video. In fact, according...
Why You Should Dig Deeper into Social Media Marketing
Tiffany Peeler, VP of Sales & Operations, Proactive Dealer Solutions How far will customers drive to buy the cars they desire? Before this year, I would have said buyers stick close to home. But, it’s a seller’s market and customers are expanding their online...
Consumer Perpetual Search: Can it Solve the Inventory Shortage?
Eric Brown, CEO and co-founder, inSearchX The answer is no, but it certainly can and will help. But before we dive into the “whys” of that statement first a few words about what perpetual search is, how it compares to traditional search engine marketing, how your...
Data Show Dealer Sales Activity Healthier When They Keep Ad Budgets Intact
By Lauren Donalson, Senior Director of National Accounts, PureCars Although the pandemic was still a major force in the world, the automotive industry entered 2021 having rebounded from the earliest days of the shutdowns. If anything, automotive brands and dealers...