Marketing & Advertising
Digital Dealer Tampa All-New Conference Tracks
Join us at Digital Dealer Tampa for networking, actionable sessions, and innovative solutions. The Tampa conference program will include new session formats and conference tracks that are designed to give you a game plan on how to react to the latest trends in the...
Digital Dealer Tampa – But 2.0! Learn What’s New!
Hosted Dealer, Labs, Meetups, & More Digital Dealer is coming back to Tampa and this year’s event will include even more networking opportunities and boasts an agenda packed with actionable and interactive sessions - deep dives, labs, fireside chats and talks,...
How the Super Bowl Spawned New Video Creativity in the Automotive Industry
Now that this year’s Super Bowl is officially behind us, it’s safe to say the TV commercials shown throughout were as highly viewed as the game itself, in which advertisers showed their commercials to an audience of 113 million, the biggest in the past six years....
How Dealers & OEM Partners Can Take Advantage of Super Bowl Viewership to Try New Advertising Strategies for EV Vehicles
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Sales of electric vehicles (EVs) in the U.S. showed a sharp jump in sales, increasing by two-thirds in 2022, while the remaining portion of the auto market contracted. Carmakers...
Transparency in the Car Buying Process
By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...
Meta’s Framework to Up-Level Your Dealership Marketing Strategy
In the early 90s, static banner ads launched on the Internet were considered groundbreaking. Today, ads can have rich videos that quickly evolve into interactive...
5 Ways To Save Money on Dealership PPC Marketing
By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...
How to Use Video to Drive Customers Down the Sales Funnel
Video content has long been the preferred choice for consumers. To such a degree that social media platforms have altered their algorithms. Due to the high consumer...
10 Questions to Ask When Hiring a Social Media Manager
By Kathi Kruse, Founder, Kruse Control Inc. Every dealership wants to grow. But the complexities of social media have increased, and one of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager requires assessing your...