Marketing & Advertising
How End of Year & Holiday Dealer Advertising Will Look Different This Year
By Lauren Donalson, Senior Vice President, Client Experience and Client Services, PureCars Each year toward the end of November and throughout December, the world of automotive enjoys its own version of the holidays with its flurry of end-of-year and seasonal...
Make Them Love Your Dealership
By Jason Ezell, VP of Partner Communications, FlickFusion In order to sell a vehicle, two things need to happen. The consumer needs to become emotionally attached to a vehicle, and they need to become emotionally attached to your dealership. The traditional road to...
Digital Dealer Las Vegas 2022 Exhibitor Spotlight: DealerSys
The Startup Alley section of the Digital Dealer Las Vegas 2022 expo hall featured many innovative solution providers. The Exhibitor Spotlight below features DealerSys, one of the exhibiting companies in Startup Alley at Digital Dealer Las Vegas, Oct. 11-13, 2022!...
Digital Dealer Las Vegas 2022 Exhibitor Spotlight: TireTutor
The TireTutor team recently exhibited at Digital Dealer Las Vegas, Oct. 11-13, 2022, at The Mirage – showcasing a modern fixed ops solution for dealerships. If you didn't get to meet TireTutor at Digital Dealer, following is a quick look at their solutions and...
What is Different About Google Analytics 4?
By George Nenni, Founder, Generations Digital One of the most common questions I heard at the recent Digital Dealer conference in Las Vegas, was around the differences between the new Google Analytics 4, vs. the current Google Analytics (Universal). The current GA has...
Digital Dealer Las Vegas 2022 – Conference & Expo Highlights
Dealers, managers, OEMs, thought leaders, and auto industry professionals came together on October 11-13, 2022 at Digital Dealer Las Vegas to connect and learn. Over the course of two-and-a-half days, there were innovative solutions from 119 exhibiting auto retail...
Digital Dealer Las Vegas 2022 Featured Sponsors
Looking to stay ahead of the curve with the latest digital strategies and solutions? Join us at Digital Dealer Las Vegas where you can attend 80+ sessions and connect with 130+ sponsors and exhibitors across all product categories. Over the 2.5-day show, there are...
Pull Back the Curtain on Your Digital Marketing
By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Dealers across the country spend hundreds of thousands every month on digital marketing – but is it working to reach the right audience and sell vehicles? Or, are those dollars lost to all the internet noise? The...
Taking Control of Google Analytics 4 Conversion
By George Nenni, Founder, Generations Digital What is all the commotion these days about Google Analytics 4? The current version of Google Analytics, which is installed on every dealer website in the U.S. is going away. That’s right, this coming July 1st, 2023, the...