Marketing & Advertising
It’s Time for Your Dealership to Advertise on Streaming Audio
By Jeff Allen, VP of Digital Media, PureCars Today’s younger car shoppers (Millennials and Gen Z) don’t start their search on the showroom floor with a dealer salesperson. In fact, it’s estimated that 90% of today’s auto-buying consumers begin their journey on...
What the Data Reveals: Communication was Always the Key
By Joe Shaker, Owner of Shaker Auto Group, and CEO of TruVideo Data isn’t everything, but it sure does shine a light on what people want. The pandemic only accelerated what was already becoming clear: automotive customers most value transparency, personalization, and...
Digitization in Automotive Merchandizing Still Far Off in Today’s Online Retailing Landscape
By Peter Duffy, Founder/CEO, Dealer Image Pro Even before the pandemic expanded online retailing, automotive dealers knew that photos were the most important thing they could leverage to bring their vehicles to market. While dealers now know that a car with zero...
How to Market Your Crypto Advantage
By Katie Robinson, Chief Marketing Officer, Cion Digital Cryptocurrency is quickly becoming mainstream amid market conditions. According to a Motley Fool survey, 145 million U.S. adults, or about 56% of the population, say they own or have owned cryptocurrency....
Grab a Fork: It’s Time to Digest Your Dealership Data and Make it Count
By Lisa Gener, Chief Revenue Officer, Dealer Alchemist Today’s leading dealers are taking the time to learn the difference between reaching the right audience and selling the vehicles they have versus screaming into the internet void. They know that what worked before...
Bridge the Gap Between Online and On-the-Lot Sales With Video
By Tim James of Flick Fusion Change happens at an ever-escalating pace. Think about how you are currently reading this blog; on your computer or a smartphone that you purchased just a couple of years ago, that is likely already three models outdated. It can be hard to...
Current Industry Challenges Drive Need for New Strategies and Solutions for Dealers
By Angelica Jeffreys of Equifax and Scott Fletcher of Team Velocity Given supply chain issues and limited inventory, dealerships are looking for new ways to raise the bar and sell more cars -- while also trying to figure out how to source the right inventory. Data can...
Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx
We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....
Drive Traffic to Your Dealership by Optimizing Your Most Valuable Marketing Channel
Your dealership is most likely losing out on its most valuable traffic channel: Organic! Search engines – and specifically Google, continue to be where the vast majority of the country (and world!) start when they want to find something online