Marketing & Advertising

Transparency in the Car Buying Process

Transparency in the Car Buying Process

By Sean Toussi, CEO & Co-Founder, Glo3D.com The key to any strong relationship is based on trust and being open with one another, this seems to be overlooked in the automotive industry. Car buyers don't get as much transparency in their buying process as they do...

5 Ways To Save Money on Dealership PPC Marketing

5 Ways To Save Money on Dealership PPC Marketing

By Alex Melen, Co-Founder, Smartsites As we close up 2022 and enter 2023 the good news is that PPC Marketing – specifically search marketing (Google Ads, Microsoft Ads), continues to perform very well. In a world of chasing user attention, search marketing continues...

10 Questions to Ask When Hiring a Social Media Manager

10 Questions to Ask When Hiring a Social Media Manager

By Kathi Kruse, Founder, Kruse Control Inc. Every dealership wants to grow. But the complexities of social media have increased, and one of the steps you'll need to consider is hiring a social media manager. Hiring a social media manager requires assessing your...

Make Them Love Your Dealership

Make Them Love Your Dealership

By Jason Ezell, VP of Partner Communications, FlickFusion In order to sell a vehicle, two things need to happen. The consumer needs to become emotionally attached to a vehicle, and they need to become emotionally attached to your dealership. The traditional road to...

Digital Dealer Las Vegas 2022 Exhibitor Spotlight: DealerSys

Digital Dealer Las Vegas 2022 Exhibitor Spotlight: DealerSys

The Startup Alley section of the Digital Dealer Las Vegas 2022 expo hall featured many innovative solution providers. The Exhibitor Spotlight below features DealerSys, one of the exhibiting companies in Startup Alley at Digital Dealer Las Vegas, Oct. 11-13, 2022!...

Digital Dealer