Marketing & Advertising
92% of Vehicle Sales are Untraceable, Smarter Attribution is Needed: Autotrader
A new report from Autotrader, completed by Perficient using Clarivoy data, has revealed a critical issue in automotive sales tracking. According to the whitepaper, “From Click to Car Sale: How Multi-Touch Attribution Improves Marketing Measurement for Auto Dealers,” a...
Patriot Nissan, Trust Kia of Palmdale, Hodges Mazda: Dealership Deals
Patriot Automotive Group Sells Patriot Nissan in Salem, N.H. Patriot Automotive Group has sold its Nissan dealership in Salem, New Hampshire, to James and Erik Kirste in a deal advised by The Presidio Group. This transaction, closed on June 2, was a strategic decision...
Four Ways the Automotive Aftersales Market is Evolving
Today’s drivers are holding onto their vehicles for longer than ever. With the average U.S. car now a record 12.6 years old and traffic volumes back to pre-pandemic levels, demand for service is poised to rise. At the same time, new pressures are reshaping the...
Japanese Automakers Cut Prices to Offset New Tariffs: Tariff Tracker
President Donald Trump's 25% tariff on all cars imported to the United States has sent ripples through the global automotive industry. Officially implemented on April 3, this policy is already reshaping manufacturing decisions and trade strategies. Everything seems to...
Dealerships Get Boost in Market Share with Digital Audio Campaigns: Study
Combining connected TV (CTV) advertising with programmatic digital audio campaigns has delivered impressive results for dealerships according to a recent study by EMG in collaboration with SiriusXM Media. Dealerships leveraging this dual-platform approach saw an...
Mastering Negotiation: Winning Strategies for Car Dealers
Negotiation is one of the most critical moments in the car-buying process. It’s where concerns are addressed, trust is built, and value is clarified. A recent CDK Global survey found that most buyers want the opportunity to negotiate the price or trade-in value, and...
Digital Dealer Conference and Expo 2025 Full Schedule is Live!
The full schedule for Digital Dealer Conference and Expo is finally here! Prepare for an unforgettable experience October 14-15, at the Mandalay Bay in Las Vegas with an agenda full of impactful sessions and meaningful networking opportunities. Day 1 of #DDCE2025...
Beyond Impressions: Measuring What Really Matters in Streaming Ads
Streaming has overtaken traditional broadcast and cable as the primary way people watch TV. On average, viewers now spend about 17 hours a week on streaming platforms. This shift extends well beyond younger audiences. In fact, around 70% of Americans aged 55 and older...
Digital Dealer Spotlight: Interview with Chris Miller, Founder and Chairman of Recall Masters
DigitalDealer.com recently had the pleasure of interviewing Christopher Miller, Founder and Chairman of Recall Masters. Miller has more than 15 years of experience building software to automate marketing communications. From automotive to financial services and the...
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