DEALER OPS & LEADERSHIP

Why “Penny-Perfect” Payments Simply Don’t Cut It

Why “Penny-Perfect” Payments Simply Don’t Cut It

By Rusty West, President, Market Scan Information Systems One of the most talked-about themes at this year’s NADA 2022 conference was the notion of “Penny-Perfect payments”. It seemed as if this was the new buzzword replacing Digital Retailing from just a few short...

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

Dealer Magazine Interview with Tracy Myers of Frank Myers Auto Maxx

We recently had the pleasure of interviewing Tracy Myers, owner of The Frank Myers Group. The Frank Myers Group includes Frank Myers Auto Maxx, Frank Myers Auto Repair, Frank Myers Select Used Cars, Credit Quick of Winston-Salem, and Worldwide Vehicle Protection Plan....

Time to Develop a Highly Differentiated Local Dealer Brand

Time to Develop a Highly Differentiated Local Dealer Brand

Do you really want your only chance to sell that same vehicle based on lowest price or how fast you respond to an incoming lead? Of course not. Here are some ways to begin to develop and communicate your own special dealership brand…

Digital Dealer Tampa 2022 – Conference & Expo Highlights

Digital Dealer Tampa 2022 – Conference & Expo Highlights

On May 9-11, 2022, dealers and managers, OEMs, auto retail solution providers, thought leaders, and digital experts joined together at the Digital Dealer Conference & Expo in Tampa, FL, for learning, networking, and innovating.

How Do We Solve the Shortage of Technicians?

How Do We Solve the Shortage of Technicians?

By Sean Reyes, Chief Marketing Officer, Recall Masters According to an article in MarketSource, past NADA Chairman, Charlie Gilchrist estimates that within the 16,500 dealership members, 76,000 technicians will be needed by 2026. There is a large pool of existing...

The EV Knowledge Gap is Wider Than Dealers Think

The EV Knowledge Gap is Wider Than Dealers Think

By Andrew Garberson, Head of Marketing, Recurrent Electric cars have come a long way and have a long way to go. Perhaps I already knew that going into my session on electric car buyer personas at Digital Dealer in Tampa. While EV enthusiasm likely outpaced EV supply...

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