Norcross, GA – September 1, 2011 – MOTOR TREND® (www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Precision Automotive Center, in Tampa, FL has been selected as a MOTOR TREND® Certified dealership.
Precision Automotive is one of the first 100 dealers in the United States chosen to participate in this program created by MOTOR TREND and powered by EasyCare. MOTOR TREND Certified is “a better way to buy a better car,” and allows franchise dealers to provide a highly valued certification program for their Other Make and Model (OMM) pre-owned vehicles. By operating as a MOTOR TREND Certified dealership, Precision Automotive will provide consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other enhanced benefits typically associated only with luxury vehicle purchases.
Larry Dorfman, Chairman/CEO of EasyCare, says, “Precision Automotive was selected as a MOTOR TREND Certified dealership because of its superior record of customer service and satisfaction. Now, pre-owned vehicle buyers in Tampa and surrounding Florida areas can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified/EasyCare brands in partnership with Precision Automotive.”
MOTOR TREND Certified participation is limited to select dealers who have been individually chosen by MOTOR TREND and EasyCare for their dedication to customer service and vehicle excellence. These dealers are then thoroughly trained per the program’s national specifications to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of their customers’ experiences to ensure the highest customer satisfaction ratings of any certified program available.
“We’re thrilled to add Precision Automotive to the family of MOTOR TREND Certified dealers,” adds Ira Gabriel, Executive Vice President Group Publisher of MOTOR TREND Magazine. “They are clearly dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle. Additionally, Frank Morsani, is one of the leaders not only in the automotive business in Tampa, but has a strong history of outstanding service and charity in the Tampa community.”
Frank Morsani of Precision Automotive said, “Being chosen as a Motor Trend Certified dealer is really an honor. It speaks loudly of our people and their desire to deliver the most exciting and comfortable vehicle buying experience to our customers and clearly distinguishes us from our competition. The Motor Trend brand is known for being the authority when it comes to the ownership of automobiles and being chosen to represent this great brand is most appreciated.”
Precision Automotive Center will officially launch this program on September 1, 2011. For more information about the MOTOR TREND Certified Advantage program, please visit www.motortrendcertified.com.
About EasyCare, an Automobile Protection Corporation – APCO Brand (www.easycare.com)
Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, and Mazda. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and personal concierge service.
About MOTOR TREND® and Source Interlink
MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.
About Source Interlink
Source Interlink Companies (www.sourceinterlink.com) is the leading publisher of magazines and on-line content for enthusiast audiences, as well as a leading sales and service distributor of magazines and provider of related in-store services across North America. Through its sales and services initiatives, the Company is able to optimize its media properties through its vertically integrated distribution assets. Source Interlink creates content for more than 70 publications, 90 websites, events, television, and radio. Its portfolio includes many respected brands such as Motor Trend, Automobile, Hot Rod, Automotive.com, Surfer and Intellichoice.
