According to The Detroit News, more luxury car brands are tapping into Generation Y consumers by presenting an entry-level luxury car to initiate young Millenials into the brand, by marketing to an audience that is easily enticed by the lure of luxury:
Mercedes-Benz’s debut of a sub-$30,000 car, the CLA 250, further ratchets up competition in the cutthroat entry-level luxury car market that could soon commandeer customers from non-luxury brands.
The CLA, at a starting price of $29,900…
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