I don’t think there’s been a single meeting I’ve had with clients in the past year where the term “millennial” hasn’t come up at least a half dozen times.
All across the country, CEO’s are trying to figure them out. How to sell to them. How to hire them. How to keep them motivated. How to keep them engaged. Dealerships are no different. You guys are just a little behind.
Oh, don’t get all sensitive on me. You are and you know it.
I blame it on the old school style of doing business. Don’t get me wrong – I respect it. But I also understand that the whole sales floor strategy that’s worked out so well for you for the last 30 years is shifting – and you’re losing ground because you just don’t seem to get the millennial.
And if you want to figure out how to sell to them, you need to figure out how – and why – to hire them.
I didn’t realize how heated people get over just the very word “millennial” until I wrote a piece that was published in New Boston Post a few weeks back – “An Open Letter To College Crybabies From A CEO”. A few days and a few million hits later, I got the call from Fox and Friends – along with dozens of other media outlets. “We want to have you on our show to talk about millennials.”
So let’s talk about the group – which, keep in mind, runs a span of more than 15 years.
Here are a few things you might not have known about millennials.
- According to Mobile Enterprise, 73% of Millennials say they should be able to modify and customize their work computer – and 63% say they will go around IT to get what they need.
- According to Cisco, 87% of Millennials say they would choose to work for a company heavily invested in video over one that isn’t invested in video.
- Bentley University’s Center for Women and Business found that 84% of Millennials surveyed believe that it’s more important to make a difference in the world than it is to achieve professional recognition.
- Iconoculture found that 35% of employed Millennials have started their own business on the side for extra cash.
- According to USA Today, 88% of Millennials either have deposited or would deposit a check by taking a picture of it with an app.
- Baby Center found that 83% of new moms are Millennials. Of these, 75% search for parenting advice on their mobile phones.
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