Dealers United’s Dale Hewitt will co-host a webinar titled “DIY Search & Social Digital Audit for Car Dealers” on Sept. 10 at 2:30 p.m.
The webinar will provide a step-by-step guide on how to evaluate and enhance your dealership’s digital marketing strategies. In this session, attendees will learn the steps needed to complete a Do-It-Yourself assessment of your store’s online presence, focusing on key areas including search engine optimization (SEO), search engine marketing (SEM), social media advertising, and competitive analysis.
Dealers United is a full-service digital agency that helps automotive dealerships solve business challenges through Search and Social Media marketing. Hewett is the company’s vice president of media with a deep background in leveraging search engine traffic to help businesses increase their sales, both inside and outside of automotive. Hewett will detail how search engines provide a never-ending puzzle of solutions to many digital marketing needs, and enjoys solving that puzzle for dealers nationwide. A U.S. Army veteran, he has a bachelor’s degree in Business Administration and also holds a Master of Science.
Webinar Hosts
Hewett will be joined by Dealers United’s senior vice president Justin Friend. Friend has helped lead the way for auto dealers to optimize and measure performance using top digital platforms like Google, MSN, Meta, Snapchat, TikTok, and Pinterest.
In this webinar, Hewett and Friend will help you discover how to optimize your dealership’s SEO to climb search rankings, fine-tune your SEM campaigns for maximum ROI, and create social media strategies that engage customers throughout their buying journey. Plus, learn to leverage competitor analysis to gain a strategic edge and outperform in your market.
Attendees will be walked through what they need to identify where their digital strategy is strong, but more importantly, where it falls short as well as insights into the latest organic and paid best practices. Additionally, the duo will discuss the tools that will make a dealership stand out in the overcrowded online environment.
Key Takeaways
After this webinar, attendees will be empowered with practical, actionable techniques to
jump to the top of the organic results on search engines like Google; determine if your SEM strategy is maximizing your budget; find gaps and opportunities in your social media strategy; and Steal tactics from competitors to gain market share.
