Dealers Hiring More Millennials, But Struggling to Retain Them, from Wards Auto.
Millennials are moving into showroom sales positions in greater numbers, according to an annual survey by the National Auto Dealers Assn., but dealers still have work to do if they want to build on the trend, says the study’s author.
On hand here for the 2015 NADA Convention & Exposition, Bob Carter, senior vice president-operations for Toyota Motor Sales U.S.A., implores dealers to put more Millennials to work in their showrooms, because that age group is expected to account for 40% of all new-vehicle buyers in 2020.
Millennial customers will relate better to Millennial sales staff, Carter believes. But he says dealers need to change working hours and move away from commission-based compensation plans to make jobs more appealing to this age group.
